Copy
Fat is fabulous - but it's not all created equally.
View this email in your browser


Hey! Only 4 days left
 to win enough fatCoffee for a month for you, plus 5 single-packs to share with friends!

Do you have to give them to friends? Well, you could keep the extras for yourself - but really, it feels so good to be generous. It's up to you. But either way, you should enter right now

Buttered at the source

Scientifically formulated, by cows, eating grass.

The tide is turning: fat is no longer public health enemy #1, and the scientific community is starting to understand that it's the grains, sugar and other complex carbohydrates that spike insulin, increase the levels of cholesterol that are actually detrimental to health, and lead to heart disease & diabetes.  

So, fat is good again. And that's gonna make everything nice and easy, isn't it?

Alas, no. Because not all fats are created equal - and it's not even as simple as "saturated vs. unsaturated fat", and the mainstream literature isn't focused on helping people understand the subtle differences at play. But Mark's Daily Apple provides a good "definitive" guide on saturated fat, which I highly recommend.

One of the key takeaways from that, and similar recent research, is this: 

“Certain fats, like egg yolks, palm oil, extra virgin olive oil, cod liver oil, and grass-fed butter, are some of the most nutritious foods in existence. And without fat in your meals, you often won’t absorb all the nutrients that are present in other foods like leafy greens, since many of them require fat for full absorption.”
In case you don't want to take Mark's word for it, here's a more definitive quote from the New York Times:

The advisory panel was also criticized for its advice against saturated fat, which has been challenged by several recent studies. Dr. James DiNicolantonio, a cardiovascular scientist at Saint Luke’s Mid America Heart Institute, said that replacing saturated fat with the polyunsaturated fats in vegetable oils could worsen blood cholesterol levels and raise cancer and heart disease risk.

“The recommendations on saturated fat are a farce,” he said.

Adele Hite, a registered dietitian and spokeswoman for the nonprofit Healthy Nation Coalition, said that in the decades since their inception, the guidelines had played a direct role in the explosion of obesity and chronic disease by steering people away from nutritious whole foods like meat, eggs and butter.

Since the 1980s, Americans over all have been eating more grains, produce, cereals and vegetable oils, while generally lowering their intake of red meat, whole milk and eggs, Ms. Hite said, and yet the population is fatter and sicker than ever.

Even among the mainstream media and nutrition research community, there seems to be more and more agreement that cutting fat out of our diets was a mistake. So what should go back in?

Now, the fact that you're reading this at all means that you've at least considered the idea that butter is a relatively good choice. Certainly not to the exclusion of other sources of Omega-3s and Vitamin K2 like organ meats, fish oil, and sardines... 

But which of those would you rather put in your coffee :)
The *actual* cows that make the milk, that becomes the butter, which is made into ghee, that we use in fatCoffee.

That' a Google StreetView snapshot of Oasis at Bird in Hand, in Lancaster, PA. This is the actual farm where the cows graze on grass, which they turn into milk, which is churned into butter, which is gently made into ghee, which goes into fatCoffee.

There's more coming to the site in the next week about our Pasture to Cup story, but a few highlights:
  • Oasis at Bird in Hand is a cooperative of small, family-owned and run farms that are "committed to growing and sharing freshly-harvested, nutrient-rich food for better nourishment."
  • The cows are 100% grass-fed. Throughout the spring, summer and fall, cows graze entirely on the pasture, eating fast-growing, fresh grass. When the weather turns cold, they are fed hay and sometimes haylage (a mixture of grass and 30% moisture).  They are never fed silage, which on other farms includes corn stalks and husks, and other grains. 
  •  I can't emphasis enough how incredibly rare that last point is. As a comparison, Kerrygold butter is made with milk from cows which are pasture-fed "up to 312 days a year." (You might have a hard time finding that information on their site; that's because about 2 months ago, they took it down. But Google never forgets ;). So: Kerrygold butter is either 85% grass-fed all year long, or it's 100% grain-fed for 15% the year. How do you feel about those odds?
  • Oasis Farms' milk is pasteurized at the lowest possible temperatures to ensure that as much of the nutritional value of the milk is retained. (They are also licensed to sell unpasteurized, raw milk, but we can't use that for fatCoffee.)
I looked for a long time for a source of ghee that was guaranteed to be 100% grass-fed, because really. Why bother using second-rate butter? If you're going to add fat back into your diet - which a healthy thing to do - don't you want it to be the highest possible quality?

I looked all over the world. And the answer was in my backyard. Sweet.

If you have any questions, comments or thoughts, I'd love to hear from you! Premium subscribers have received their June boxes, and they are - by all accounts - very excited. I hope you'll join them.

Oh, and for reals: enter to win some fatCoffee; I have to give it away to someone, it might as well be you :)

Best,

Ben
Chief Ninja

Ready to try fatCoffee? Each 1oz packet makes a cup of delicious, nutrient-dense, energy-boosting deeply satisfying butter coffee.

You can order online now, and get fatCoffee delivered right to your door. Or save up to 10% when you get a fatCoffee Premium Subscription.

Quick Links
fatCoffee is great, but it's even better when you share it with a friend
Share
Tweet
+1
Forward
Like Us
Like Us
Follow Us
Follow Us
Order
Order
Email Us
Email Us
Copyright © 2015 Ninja Goat Nutritionals, All rights reserved.


unsubscribe from this list    update subscription preferences