Any questions related to the UK Grocery Market Share should be directed to your Kantar Worldpanel account team or you can email: firstname.lastname@example.org
Use of Kantar Worldpanel data
Clients of Kantar Worldpanel are welcome to use our data in their own marketing, advertising, public statements and press activity but all use of this data must be approved in writing by Kantar Worldpanel in advance of its creation or publication. This is stipulated in the standard Terms and Conditions:
7.4 Any public statement, marketing material, press releases or the like that contain the whole or any part of the Deliverables shall only be (a) disclosed upon prior written consent of the Company (which consent shall not be unreasonably withheld), and (b) accompanied by an acknowledgement, such as “Data/figures/information supplied by Kantar Worldpanel”.
Notes on Kantar Worldpanel Grocery Market Share
**Percentage Share of Total Grocers.
†This figure is based on over 75,000 identical products compared year-on-year in the proportions purchased by British shoppers and therefore represents the most authoritative figure currently available. It is a ‘pure’ inflation measure in that shopping behaviour is held constant between the two comparison periods – shoppers are likely to achieve a lower personal inflation rate if they trade down or seek out more offers. For further information, please visit us at www.kantarworldpanel.com