In anticipation of South by Southwest, we now interrupt our regularly scheduled news programming for this week’s "Shit Startups Do."
Drambuie on the doorstep. Perhaps you’ve indulged in our recent coverage on how a micro-revolt in the mega food delivery business is challenging Seamless and GrubHub customers to order direct from local restaurants rather than the apps, for which restaurants pay hefty fees. But if the thought of having to add three more minutes to your digital delivery experience drives you to drink, never fear: you’ll soon be able to do just that—on demand. Read more.
Brady barley vs. DiCaprio dogfish. Tom Brady doesn’t eat nightshades. Or fruits, really, according to his private chef. Or drink caffeine.
That's fortunate for vegan meal kit company Purple Carrot, which announced on Tuesday a partnership with Brady’s TB12 brand. You can now eat like the quarterback and his supermodel wife for a mere $78 a week. The Brady-inspired subscription service, which is now accepting pre-orders, comes with three different meals for two, ringing in at a price point of about $13 per meal.
There’s reason to believe football fans will take the bait. When the quarterback launched a $50 snack box last summer (Caco Goji Energy Squares! Buffalo Almonds and Ranch Cashews!), it sold out quickly. Apparently, niche diets get a lot less niche once the right celebrity signs on.
Vegan pigskin not your thing? Climate activist Leonardo DiCaprio also got in on the meal kit game this week. He invested in LoveTheWild, a frozen seafood company that focuses on sustainable sourcing. Perhaps his trip on the Titanic fostered an undying love for the open sea, as none of the startup’s fish are caught from it—LoveTheWild uses aquaculture techniques to raise its fish in ponds, enclosed ocean pens, and artificial channels.
Dicaprio-endorsed barramundi with mango sriracha chutney will set you back about $7. Red trout, $10. A meal funded in part by the Citibike-texting wolf of Wall Street: Priceless.