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Vol. 2018,  No. 3


Great presentation content is mostly about them… and a little bit about you

I was recently helping a client organize a presentation she wanted to give to a group of business owners for a lunch ‘n’ learn type of event. Let’s call her Sylvia. Throughout the time Sylvia and I worked on her presentation, I kept emphasizing two points that, if she took to heart, would result in a much more effective and compelling presentation:

  1. Make the content revolve around them
  2. But don’t forget to make it your own

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