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Vol. 2017,  No. 45


Communicate authentically—OK, but how?

In an MBA class I teach for the University of North Carolina on business communication, I ask my students to identify the characteristics of strong executive presence. Every time, they identify something along the lines of “I don’t know, they seem authentic.” And I respond excitedly, “YES, exactly!”
But what exactly does that mean: authentic? Read more

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