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Vol. 2018,  No. 2

 

And this is relevant to me how?

If you want people to care about what you’re telling them, frame it in a way that’s relevant to them. Whether you’re telling a story, writing an email, or pitching an idea, if you don’t tell people why you think they should care, they’ll likely tune you out.

While our family members and significant others might kindly pay attention to what we have to say simply by virtue of who we are to them, in business the audience is much more goal oriented. They want to hear—quickly—how whatever you’re communicating relates to them. As they start reading your message or listening to you, they’re also thinking: “OK, how can this help me?”  Read more


Until Next week,
Guillermo
 
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