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Vol. 2018,  No. 18


Don’t skip the pleasantries in email. Delay them.

“Hello Joe – I hope this email finds you well and that you’re having a great summer. How did that trip to the beach with your kids go? I’m going to delay getting to my business reason for writing for a few more sentences so that you don’t think I’m impolite. Please bear with me!”
 
Don’t get me wrong. I’m the first to advocate for civility and politeness in business communication. Yes, we go to work to take care of business, but we’re also human beings.

So why am I poking fun at the email opener above that tries to strengthen the relationship between two people who do business together? Because we process email differently than other forms of communication. Read more


Until next time,
Guillermo
 
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