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In this season of thanksgiving, we would like to take a minute to express our gratitude to our colleagues, friends and family who have made this new journey possible. We are counting our blessings each and every day. We are thankful!

Introduction and a reminder:

At Society 54, we have been busy working to build software that is a complement to any coaching program.  Let us be the first to introduce you to INhabit.  
      The INhabit software uses gamifcation strategies to help lawyers track their BD efforts while creating accountability, providing intuitive reminders for follow-up and procuring data to demonstrate return on investment through a fun and competitive online teaming platform.  This tool provides real-time views of individual and team efforts as well as a reporting function to gain a more in-depth analysis of opportunities and achievements that attribute to defined goals.  The dashboard is easy to use and can be accessed from desktop, tablet or mobile device.  Contact us if you’d like to check out INhabit and take your firm to the new heights.  Click here for more information.  Are You In?

Along with the season of gratitude, we know that this is budget season for many of you (and we know that can leave you feeling less than thankful!) When thinking through your monetary needs and strategic plans for the coming year, don't forget about your associates and junior partners.  They are at a crossroads in their careers and can benefit from business development coaching and training.  If you need help building a program or continuing an existing program, let us know. We would love to help.

Are you listening?

Society 54 gives you direct access to what In-House Counsel want. The Q&A below include excerpts from a recent interview we conducted with Peter Barr, General Counsel at Rack Room Shoes.  To read entire interview, Click Here.

Q: What are some things that outside counsel have done that have made a positive impression and/or impact?
  A: Diversity – that word gets a lot of play these days. But that is because diversity is important – diversity in background, in thought, in experience. A few law firms have impressed me with their support of diversity.  Read More.
Q:  What advice would you give to a junior associate at a law firm?  A:  
I regularly tell young attorneys to not stand on the ridgeline and look down at their client struggling in the mud and then tell the client that they should not be in the mud. Get down there and help.  Read More

Do you have a question that you would like for us to ask In-House Counsel?  Email it to us! 

A first...This Infographic contains notes from our friend, Jennifer Larivee (Marketing Director at Akin Gump)

This was our first time attending the LMA Bay Area's Tech Conference and wow, was it a blast! We ran into some familiar faces and also made new friends with our fellow legal marketers from the West Coast. Not to mention that the content of the conference was top notch. Well done to all who had a hand in planning this conference.

As a few conference take aways, below and to the right are some great notes from 2015 Bay Area Tech Conference.
Thank you to Jennifer Larivee (Director of Marketing at Akin Gump) for providing us with insights from her panel discussion regarding Strategies for Maintaining your Firm's Digital Brand: Evolution not Revolution (see infographic). Also, many thanks to our pal Michelle Friends (Marketing Director at Fairfield and Woods in Colorado) for sharing her notes from the Legal Operations and the Evolving Law Department at the 2015 LMA Bay Area Tech Conference. Legal Operations positions are becoming increasingly popular within law departments across the country.  These positions are turning legal departments into businesses within businesses.  Read the full notes here.


Who is breaking the mold within the legal industry?

As we mentioned in our last newsletter, this section will feature those within the legal profession who think differently, who push the limits of what is possible and help us all gain new ground. These folks have redefined what it means to think outside the law (aka OUTLAW) and are helping each of us in the process.

Meet Kristen Leis. We believe that she is truly an original Outlaw. So, we asked her a few questions.  Entire Interview can be found Here, or click on the WWKS (What Would Kristen Say) link.

Q. What is your motto?
A. Earn it. I was driving to work a few years ago and I passed a runner with a t-shirt on that simply read “earn it.” It has stuck with me and I’ve incorporated it into just about every project – big and small. The sooner we all realize that no one is going to give us anything just because we are ___ (fill in your own personal blank), the more satisfied we will be with our accomplishments. Maybe it’s the Midwesterner in me, but hard work really does pay off.   
Q. Share something that you’ve done in the past that set you apart from your peers?  WWKS?
Q. Always paying attention or do you daydream? WWKS?
Q. What got you into working in the legal industry? WWKS?
Q. Your favorite musician/ band? WWKS?
Q. What is your current state of mind? WWKS?
Q. Your favorite virtue? WWKS?
Q. What would you consider your greatest achievement? WWKS?
ICYMI (In case you missed it...)

10.02.15  |  Jill, along with Nathalie Daum of Lathrop & Gage and Jeanne Hammerstrom of Benesch, Friedlander spoke at the  LMA Midwest Regional Conference on Shift Happens: Lateral Integration Creates Opportunities for Change

10.15.15  |   Heather and Jill, along with Kristen Leis, presented “Get in the Game:  How Gamification can Supercharge Business Development” at the Bay Area Tech Conference


Jill was quoted several times in October by Law360:

10/27/15  |  5 Midsize Firms to Watch
10/22/15  |  Quinn’s Cosby Defense Will Win Clients Despite Controversy
10/21/15  |  The 5 Most Bloated Practice Areas
10/20/15  |  Dewey Execs Still Serve as Cautionary Tale
10/15/15  |  How Your Firm Can Survive a High Profile Malpractice Row  

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