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UF
September 2017
UF
eCommunigator
Can better communication make a better world?
We think so.
 
Our experts study and apply the science behind strategic communication to drive positive social change. Here's how.
 
 
The Back-of-the-Envelope Guide to Communication Strategy
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A communication strategy should be flexible, scrappy, and accessible to everyone on your team. Ann Christiano, the Frank Karel Chair in Public Interest Communications, and Annie Neimand, frank research director, share a four-question framework, rooted in social science, that can help organizations craft an effective strategy that drives real social change.

 
 
Building a Community for Change Makers
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What is Public Interest Communications? Ann Christiano, the Frank Karel Chair
in Public Interest Communications, explains in this video.

At the UF College of Journalism and Communications, we are building and feeding the field of Public Interest Communications, which is the development of strategic communication campaigns to drive positive and long-lasting social change.

Through our annual gathering, frank, practitioners, scholars and students come together to share the best of what they know and learn from each other. frank 2018 will take place Feb. 6 - 9, 2018 in Downtown Gainesville, Fla. To learn more about frank, or to request an invitation, visit the frank website.

You can check out past speakers here, including Erin Hart, B.S. Journalism 1991, managing director at Spitfire; Shanelle Matthews, communications director for Black Lives Matter; Amy Ray of the Indigo Girls; and Curt Guyette, the ACLU reporter who broke the story on the Flint, Mich., water crisis.
 
 
Research and Insights from CJC Faculty
 
 
Moving Slacktivists to Activists
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Yu-Hao Lee, Telecommunication assistant professor, shares his research
about how online activism drives change at frank 2016.
 
 
Social Media and the Million Hoodies Movement for Justice  
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Linda Hon, Public Relations professor, shares how activists in the Million Hoodies Movement used social media to frame injustice and racism toward African-Americans and mobilized supporters.  
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Communication is Critical for Health of Breast Cancer Patients  
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Breast cancer patients who know what information to share and how or when to share it have better health outcomes than patients who hold back, according to research from Carla Fisher, Advertising assistant professor.  
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Can Virtual Reality Bring Us Together?  
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As the world becomes more divided, many are searching for ways to build understanding and cultural sensitivity. Amy Jo Coffey, Telecommunication associate professor, and her colleagues, say virtual reality is a promising way to help people understand one another better.  
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Preventing Drug Use
Through Better Stories
 
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When teachers in drug prevention programs tell better stories, students are more attentive to the lesson, according to research from Janice Krieger, director of the STEM Translational Communication Center, and her colleagues.  
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Research and Insights News
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Online Master’s capstone course creates “Game of Thrones” marketing campaign.

Andrew Selepak, director of the online Master’s program with a specialization in social media, comments on the power Facebook and Google have over consumers.

Frank LoMonte, director of the Brechner Center for Freedom of Information, comments on student press protection from censorship and school records access in Tennessee.

Eunice Kim, Advertising assistant professor, named Kopenhaver Center Leadership Fellow.

Clay Calvert, director of the Marion B. Brechner First Amendment Project, comments on Richard Spencer’s denied request to speak at UF and the landmark ruling in the Richard Simmons case.

Tom Kelleher, professor and chair of the Advertising Department, comments on The Trump Effect in Palm Beach County.
 
 
 
UF College of Journalism and Communications
 
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UF College of Journalism and Communications
PO Box 118400
1885 Stadium Road
Gainesville, Fl 32611

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