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May/June eCommunigator
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Building Student/Alumni Connections

Better connecting students with alumni and alumni with each other is one of our key goals. We strongly believe that our alumni network is a significant competitive advantage for CJC and an invaluable resource for internship and career opportunities. To help strengthen that network, we are encouraging both students and alumni to join our LinkedIn University Page. LinkedIn has developed specific tools on University pages that help users identify other members by where they live, where they work, what they do, what they studied and more. If you’re interested in hiring fellow Gators or looking for opportunities to work with other CJC alumni, simply click on the button below.

A Center for Thought Leadership

CJC faculty, staff and student research and analysis is increasingly bringing us recognition as a center for thought leadership in the communications field.  As part of our effort to more aggressively and consistently showcase our insights and expertise to a public audience, we created a Medium publication. The online publication aggregates thought pieces from CJC faculty, staff and students and includes both original articles and re-posts from pieces that have appeared in other publications.  
Here are some recently published articles from faculty and staff: A list of recent faculty academic accomplishments appears below.

In addition, we are extending Captivate, a blog launched last year with original posts from industry influentials on the business and craft of audience engagement. We have packaged some of the more popular articles in a PDF here. Captivate is part of a larger College initiative to research and share insights on engagement strategies. 

Yik Yaking

CJC is the first college to form a partnership with popular anonymous messaging app Yik Yak to provide local news and information.  While the app has been controversial because of the nature of some its anonymous posts, our “Swamp Juice” service will allow us to test – through our Innovation News Center -- how providing meaningful content might elevate the value of anonymous messaging.

The Agency Adds Professional Expertise

Robert Norberg, who served for 10 years with the Florida Department of Citrus as the economic and market research director and deputy executive director of research, has joined The Agency as a Visiting Professional.  He will work with The Agency students through the end of the summer.  Bob is also a Gator with a Master of Science degree (’81) in Food and Resource Economics.

Challenges of “Eyewitness Media”

CJC, The Hugh Cunningham Professorship in Journalism Excellence and the Knight Foundation co-sponsored a report from Eyewitness Media Hub on how eight newspapers around the globe were using user-generated content, e.g. tweets, Instagram photos, Vine videos. The report identified some worrisome ethical and legal trends and offers guidance on how media companies should approach eyewitness media.  A webinar on the findings is scheduled for June 10 at 2 p.m.

Faculty and Student Accomplishments

It was a prolific semester for CJC faculty and students:
Left to right: Cynthia Barnett, Fabiola D. Santiago, Ann Marie Woods Smith and Joe O. Zubizarreta.
  • CJC honored all of its distinguished faculty and students at our annual awards banquet. Four alumni were honored as Alumni of Distinction, including Cynthia Barnett, JOU 1989, MA 2003; Fabiola D. Santiago, JOU 1983; Ann Marie Woods Smith, PUR 1982, MAMC 1985; and Joe O. Zubizarreta, ADV 1982. Photos from the April event can be seen here.
Left to right: Public Relations Lecturer Deanna Pelfrey, Nathan King, Trisha Tucker, Elliot Levy, Andrea Cepeda and Valerie Yulee
  • Our College has been a perennial force in the Public Relations Student Society of America’s  Bateman Case Study competition, one of the most prestigious competitions for public relations students.  This year, CJC’s Bateman Team took second place after winning the competition in 2014.   Our team also won the competition in in 1983, 1986, 1990, 1995, 1996, 1998, 2001 and 2011 and placed second in 2012, 2003 and 2000.
  • Journalism Professor and Knight Chair in Journalism Technologies Mindy McAdams will be spending two weeks this summer at WCPO-TV in Cincinnati, Ohio, as a Scripps Howard Foundation/AEJMC Visiting Professor in Social Media.  A professional from the radio station will visit CJC for a three- to five-day visit during the fall or spring semester.
  • The International Communication Association accepted 23 papers submitted by faculty and students at their 2015 conference. The ICA is the premiere association for scholars interested in the study, teaching and application of human and mediated communication.
  • Advertising Associate Professor Cynthia Morton and doctoral student Sun-Young Park were published in the prestigious Journal of Advertising. The article was on “The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective.”
  • Advertising Professor Jon Morris, with doctoral students Ilyoung Ju, Jong Woo Jun, and Naa Dodoo, were published in the Journal of Marketing Communications: “The Influence of Life Satisfaction on Nostalgic Advertising and Attitude toward a Brand.”
  • Noticias, WUFT ‘s Spanish-language news team, won first place in the Society of Professional Journalists’ 2015 Sunshine State Awards in the Spanish-language category "Best Student Work – Audiovisual." Many students’ were involved, but the winning program was co-anchored by students Andrea Terrasa and April Lanuza, and copy edited by Mariana DeMaio, graduate student advisor.
  • 2012 Telecommunication Production graduate Filipe DeAndrade won National Geographic’s second annual WILD TO INSPIRE filmmaking competition.  DeAndrade will travel to Africa and share his wildlife adventure through a variety of media, including video diaries, photo and social media.
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