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October 2016 |
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The latest research and industry insights from the
UF College of Journalism and Communications
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The Audiences You Need
to Understand |
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| A new segment of people engage with the world wide web differently than others. These people – known as “interactive audiences” – not only engage more with websites, but are also more likely to share what they’ve done online with their friends. |
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Segmenting Your Internal Audience |
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Researchers have identified various variables to segment external audiences for better targeted communication. The discussion, however, is limited when it comes to internal audience. |
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| CJC News and Events |
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Beyond Consumer Research
Nov. 30 – Dec. 1, Hamburg
Some of the world’s most progressive thinkers will be gathering in Hamburg, Germany to share their insights at Beyond Consumer Research, an event that will explore what lies beyond traditional approaches to understanding consumer media behavior. The conference will take place Nov. 30 – Dec. 1, 2016.
CJC Telecommunication Professor and Director of Consumer Media Research Dr. Sylvia Chan-Olmsted will be speaking on the role of affective engagement in media (CJC is a partner in organizing this event).
Other sessions will explore topics such as neuromarketing as a tool to persuade and influence, applying neuroscience to create great advertising, what we can learn from largescale “crowd breath” experiments and functional near-infrared spectroscopy as a research tool.
For more information and to register, click here. To enter your name for a free registration, click here. |
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