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UF
October 2016
UF
eCommunigator
The latest research and industry insights from the
UF College of Journalism and Communications
 
 
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  Preventing Drug Use
Through Better Stories
 
  In-school drug prevention programs that have adopted narrative storytelling strategies are effective at increasing student attention and engagement.
 
 
 
The Audiences You Need
to Understand
 
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A new segment of people engage with the world wide web differently than others. These people – known as “interactive audiences” – not only engage more with websites, but are also more likely to share what they’ve done online with their friends.  
 
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  Segmenting Your Internal Audience
 
  Researchers have identified various variables to segment external audiences for better targeted communication. The discussion, however, is limited when it comes to internal audience.
 
 
 
Obama Creates Connecticut-Size Ocean Park, First in Atlantic  
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The first national monument in the Atlantic will protect deep canyons along the continental shelf and a chain of extinct undersea volcanoes.  
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  Why Do Science Issues Seem
to Divide us Along Party Lines
 
  Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself.
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Pros, Cons and Ethical Dilemmas
of Live-Streaming
 
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As new live-streaming applications pop up from social media conglomerates like Youtube or Facebook and start-up companies like Blab, it’s important to note the potentials for risk and reward.  
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CJC News and Events
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Beyond Consumer Research
Nov. 30 – Dec. 1, Hamburg


Some of the world’s most progressive thinkers will be gathering in Hamburg, Germany to share their insights at Beyond Consumer Research, an event that will explore what lies beyond traditional approaches to understanding consumer media behavior. The conference will take place Nov. 30 – Dec. 1, 2016.
 
CJC Telecommunication Professor and Director of Consumer Media Research Dr. Sylvia Chan-Olmsted will be speaking on the role of affective engagement in media (CJC is a partner in organizing this event).
 
Other sessions will explore topics such as neuromarketing as a tool to persuade and influence, applying neuroscience to create great advertising, what we can learn from largescale “crowd breath” experiments and functional near-infrared spectroscopy as a research tool.

For more information and to register, click here. To enter your name for a free registration, click here.
 
 
 
UF College of Journalism and Communications
 
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UF College of Journalism and Communications
PO Box 118400
1885 Stadium Road
Gainesville, Fl 32611

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