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September eCommunigator
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 Dear Alumni:

Diane McFarlin
As groundbreaking as the 2014-15 school year was – with new curriculum, launch of The Agency, development of our STEM Translational Communication Research program, top research awards, to name a few – I am even more enthused about the year just beginning.  It will be a time of reflection as we celebrate 90 years of journalism at UF and our rich heritage of storytelling. It also will be a time to look forward as we launch the CJC 2020 initiative to redefine our vision and priorities at a time of dramatic change in media and communications. All of the pieces are in place to secure CJC’s position in the top ranks of progressive communication programs.
We couldn’t have arrived at where we are today without your continued support and hope you will join us on the exciting journey ahead. You will be hearing more about our anniversary celebrations, new programs and aspirations in subsequent communication. In the meantime, I value your input and would love to hear how you think we’re doing.

Defining Moments: Bruce Kallner, TEL’82

Defining Moments is a new series featuring significant events in the lives of CJC alumni, faculty and staff.  If you have a defining moment you’d like to share, please let us know.
Bruce Kallner
Early in Bruce Kallner’s career as a budding sportscaster in Des Moines, Iowa, he interviewed Hall-of-Fame golfer Gary Player. The golfing great treated Kallner with such respect that it made a lasting impression about character and dignity and how to treat those in a professional environment. He also interviewed baseball Hall-of-Famer Bob Feller, one of his dad’s favorite players, and Bob’s display of emotion during the interview, recounting his service in World War II, reinforced Kallner’s love for storytelling and the need for passion. That was more than two decades ago. Fast forward to this August when perhaps Kallner experienced his most defining moment.

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Where Are They Now?

We want to ensure that we’re capturing all of the great accomplishments of our alumni.  If you’ve had a recent career move or other significant event, please let us know here.

ROLL CALL:

  • Martin Matak, ADV 1993: Founder of myVert, a wearable technology that measures athletic performance. The device also records data to help enhance practices and prevent injury and includes a social media function so fans can follow and contact the athlete.
  • John Antonio TEL 1989: CNN Vice President of Programming for the 9 a.m. to 4 p.m. broadcast period.
  • Rick Christie, PR 1982: Palm Beach Post Editorial Page Editor. Rick is the first African American to hold the position. Previously, he worked for Cox Newspaper in Washington and was one of three black foreign editors in the U.S. 
  • Pam Gaye, JOU 1990: Coroner of York, PA. Under her tutelage, the Coroner’s office has established a plan to communicate with the community via social media and the news media.
  • Maghan McDowell, JOU 2007: Women’s Wear Daily Los Angeles bureau Technology Reporter. Previously, Style Reporter for the San Francisco Chronicle.

Faculty Research: Nostalgic Advertising

Research by Advertising Professor Jon Morris and CJC doctoral students Ilyoung Ju and Naa Amponsah Dodoo, published in the Journal of Marketing Communications, studied nostalgic advertising, which has become a popular means for advertisers to reach consumers. The study showed that a viewer’s life satisfaction is an important factor that may influence the effect of nostalgic advertising. Positive life satisfaction is an important factor affecting nostalgic advertising receptivity.  The study builds a model for the relationships among life satisfaction, nostalgic advertising, emotional response toward a brand, ad attitude and purchase intention.

Alpha PRoductions Tapped by Ketchum Advertising 

CJC’s student-run public relations agency is collaborating with public relations firm Ketchum on a test of Wendy’s new line of antibiotic-free chicken. Students from Alpha PRoductions will collect consumer feedback from customers at the Reitz Union Wendy’s, which will help the restaurant determine whether or not they will shift more of the menu items toward antibiotic-free poultry.

New CJC Faculty:  Three Things You Didn’t Know

Rita Men
Rita Men, assistant professor of Public Relations and a specialist on employee engagement and leadership communication.
  1. I'm a Latin dance lover and have been doing it in my spare time for eight years. I'm in the intermediate-advanced level now, will continue learning it, and probably make it the second profession of my life in the future. 
  2. I once won the women's 800-meter run in high school and college. 
  3. I picked the name "Rita" because I like MARGARITAS! 
Eric Esterline
Eric Esterline, lecturer in Telecommunication on sports journalism/production and sports communication.
  1. In 1998, I jumped from the highest bungie jump in the world (at the time), from a ski lift in the Swiss Alps (70 stories). I also have a fear of heights!
  2. At one time I was a high school tennis coach and I coached current NBA star Gordon Hayward.
  3. The only reality TV show I watch and have ever watched is Big Brother. I guess you could call it an obsession.
Jasmine McNealy
Jasmine McNealy, assistant professor of Telecommunication.
  1. I host a podcast called "New Books in Technology" for expert authors to talk about their new books.
  2. I love to travel and am working my way around the world. This past summer I was in China and the Caribbean.
  3. I have the ability to come up with a song for almost any phrase that someone says. It's a relevant skill. 
Huan Chen
Huan Chen, assistant professor of Advertising and new media and advertising expert.
  1. When I was young, I was in a youth choir as a soprano and performed all around the country.
  2. Last year, I learned how to fish in Lake Erie and loved it!
  3. I love watching the TV series Law and Order: Special Victims Unit. I have been watching this TV show since 2007 when I started my doctoral study in Knoxville, Tenn.
Benny Torres
Bienvenido “Benny” Torres, Advertising Guest Lecturer and avid gamer.
  1. I played Tuba for the "Pride of the Sunshine" Gator Marching band during the 2007 Championship season and got to go and perform in Glendale, Ariz., for our shocking win against OSU.
  2. In 2011, I summited Mt. Kilimanjaro wearing a monkey hat and a Tim Tebow jersey.
  3. I started running long distances right after I graduated college (inspired by running stadiums at The Swamp) and have since completed five marathons (and lost 100 pounds). I'm looking forward to completing my sixth this year in Miami.

In Memoriam

Dr. Leonard “Buddy” Hooper, 91, passed away on Aug. 20 after a brief illness. Hooper, a former advertising professor, received the honor of Professor Emeritus for his service to the College from 1964 through 1991. Hooper received a Bachelor’s degree in Journalism from Auburn University after completing his service with the U.S. Army in 1946. He received a master’s degree from the University of Missouri and a doctorate from Southern Illinois University. While working in Advertising in Mobile, Ala., he met and married the late Elizabeth Ann Snipes, while singing in the church choir. During his 27-year tenure at UF, Dr. Hooper taught almost every Advertising course available and was best known for teaching Radio and Television Advertising and Advertising Ethics. Dr. Hooper worked tirelessly to establish the graduate program and chaired and served on numerous Ph.D. committees. Upon realizing that there was not a national organization for Public Relations students, Dr. Hooper led the effort to establish the first (Alpha) chapter of PRSSA in the country at UF.
 
Dr. John Griffith
Dr. John L. Griffith, Journalism Professor Emeritus, passed away on August 28 at the E.T. York Hospice Center in Gainesville. Griffith began his 34-year tenure in the College in 1969 as an assistant professor. In 1972, he became a professor and assumed the role of Department Chair until 1978. He continued to teach reporting and editing classes until his retirement in 2003.   John was editor of the school newspaper at Southeastern State College and even wrote his own column under the name “Johnny Cool Cat.”  He worked for several newspapers including The Daily Ardmoreite, The Miami Herald (Okla), and The Stillwater Press.  He taught journalism classes at Northeastern Oklahoma A&M College, Northern Oklahoma College, Oklahoma State University, and Northern Illinois University before coming to UF. A memorial service will be held on Oct. 10 at 11a.m. in the Weimer Hall Atrium.
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