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UF
January 2017
UF
eCommunigator
The latest research and industry insights from the
UF College of Journalism and Communications
 
 
The Emotional Brain
of Your Audience
 
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In this video, Advertising Professor Dr. Jon Morris shares his research on how people respond to brands and commercials, and where in the brain emotional responses occur.  
 
 
 
  Metaphors Help Patients Understand Clinical Trials
 
  Metaphors can help researchers communicate with patients about clinical trials, according to new research by Dr. Janice Krieger, Advertising associate professor and director of the Stem Translational Communication Center. 
 
 
 
Four Steps to Manage Organizational Change  
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To grow and succeed in the dynamic and competitive global market, organizations must scan and monitor the environment constantly, make necessary adjustments and embrace change. Dr. Linjuan Rita Men, Public Relations assistant professor, explains.  
 
 
 
  Why One Child Per Laptop
Didn’t Work
 
  Nonprofits seeking to drive social change must consider local contexts and the sustainability of their efforts. Dr. Tom Kelleher, Advertising Department chair and professor, examines the non-profit One Laptop Per Child.
 
 
 
The Public Relations Strategies
of Trump v. Clinton
 
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Dr. Spiro Kiousis, executive associate dean of the College and professor of Public Relations, examines the public relations strategies of Donald Trump and Hillary Clinton.  
 
 
 
  The Science of Selfies
 
  What drives people to take selfies? New research from Dr. Eunice Kim, Advertising assistant professor, suggests a connection between narcissism and posting selfies. But there's good news for those of us addicted to our camera phones. It may be possible to harness the power of the selfie for good.
 
 
 
Research and Insights News 
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Journalism Professor Dr. Kim Walsh-Childers has penned a new book Mass Media and Health:Examining Media Impact on Individuals and the Health Environment. The book covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. We sat down with Dr. Walsh-Childers to talk more about her new book.

Advertising faculty and graduate students will be presenting papers at the American Academy of Advertising (AAA) 2017 Annual Conference in Boston on March 23-26.  Read more.

Dr. Frank Waddell,  Journalism assistant professor participated in Experts Roundtable: The Future of Journalism in Trump’s America published on The Conversation November 29.
 
 
 
 
UF College of Journalism and Communications
 
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UF College of Journalism and Communications
PO Box 118400
1885 Stadium Road
Gainesville, Fl 32611

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