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UF
November 2016
UF
eCommunigator
The latest research and industry insights from the
UF College of Journalism and Communications
 
 
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  Why You Should Ask Your Doctors
to Wash Their Hands
 
  The perceived authority of physicians can lead people to be more susceptible to illness as it leaves many patients reluctant to confront doctors on matters of hygiene.
 
 
 
How to Increase Customer Trust Through Your Blog  
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To increase customer trust of your brand, use the right tone and language in your company blog posts.  
 
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  The Right Way to Integrate
Branding in Gaming
 
 

To increase brand recognition, it’s important for gamers to see the same brand on the accessory in their hand as they do in the virtual world.

   
 
 
The Emotional Election  
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How people feel plays a huge role in how they respond to the candidates and their policies. Jon Morris, Advertising professor, and Peter Licari, graduate student in the Department of Political Science, explain.   
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  Social Media Framing Within
the Million Hoodies Movement 
 
  Linda Hon, Public Relations professor, examines how activists in the Million Hoodies Movement for Justice used social media to frame issues related to injustice and racism toward African-Americans and mobilized a large base of supporters.
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Facebook Gamers Play for Human Connection  
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People who obsessively play Facebook games like Farmville are often mocked for being anti-social. But, new research suggests that they play to connect with others.  
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CJC News and Events
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Are You a Thought Leader in Advertising and Media Planning? Join Our Team.

The CJC Advertising Department invites applications for a nine-month tenure-track Assistant Professor of Advertising with expertise in the area of media planning and strategy to begin August 2017. Strong consideration will be given to applicants with a demonstrated ability to teach and publish research that addresses issues in strategic media planning, as well as in one or more areas of digital communication platforms, online/social media communication, diversity and multicultural distinctions in consumer media segments, and/or audience analytics as it relates to brand communication, advertising and promotions.


Rita Men Receives Prestigious PRIDE Award

Rita Linjuan Men, CJC Public Relations assistant professor, has been awarded the prestigious PRIDE Award for Outstanding Innovation, Development and Educational Achievement in Public Relations from the National Communication Association Public Relations Division.

Carla Fisher Honored at UF Health Cancer Center Research Day

Carla Fisher, CJC Advertising assistant professor and affiliate member of the STEM Translational Communication Center, was honored for her research at the 2016 UF Health Cancer Center Research Day.

Secure Your Invite for frank 2017
 
“Curiosity” is the theme for frank 2017 set for Feb. 28 -March 3 in Gainesville. The frank gathering is a pipeline for creating new strategies and talent that drive social change. Attendance is by invitation only to keep diversity in the organizations that attend: agencies, foundations, scholars, non-profits and government.

Registration is filling up fast for both frank and frank Scholar, a one-day academic conference. Request your invitation today at frank@jou.ufl.edu. More information on speakers and sponsors available online.
 
 
 
UF College of Journalism and Communications
 
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UF College of Journalism and Communications
PO Box 118400
1885 Stadium Road
Gainesville, Fl 32611

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