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Join us in helping the communities affected by fires in Northern California by clicking here.
Are you afraid of Friday the 13th? Toss salt over your shoulder, knock on wood, and avoid black cats because it’s upon us once again. We’re queuing up scary movies and jumping into Halloween season with our best spook-tacular puns and candy corn emojis at the ready.
Proving a Point in Finland
Finnish airline Finavia asked Chinese influencer Ryan Zhu to live in a Helsinki airport for 30 days in a "Terminal"-esque reality show. #LifeInHel was developed with Gary Carter, one of the brains behind the Survivor franchise, to prove that Helsinki’s airport is worth the 624-hour wait to board | AdWeek 
 
Rule of Scarcity Reigns Supreme
Underground clothing label Supreme sold a 50% stake to private-equity firm Carlyle Group for a reported $500 M. Read more about how the company’s unique sales strategy brought it to its $1billion valuationaQuartz
Talk Tech to Me 
“Voice of customer” is taking on a much more literal meaning as brands find new ways to use voice-driven technology. Paired with powerful data analytics, this new customer touch point is a priority for brands who want to be heard | AdWeek
TripActions wants to save you from all the things that stink about traveling for business. The company announced their $27.1 million Series A last week and outlined plans to take on a $1.3T business travel industry. 

If you can’t program the kid, program the car! Derive introduced its Teen Driver tool to CNBC earlier this week. The plug-in programs vehicles to obey speed limits and prohibits texting while driving, regardless of driver behavior.  

Did you know Codeword is in NYC, SF, and SLC?

Here’s what we’ll be up to this weekend. See you there!
Blocktoberfest, NYC | Join your favorite New York City breweries on October 14th for the 4th Annual Blocktoberfest in Williamsburg. The NYC Brewers Guild will bring together 25 breweries for an awesome backyard bash at famed craft beer venue The Well, featuring live music, yard games, and, of course, plenty of delicious craft beer brewed right in NYC.

Ocean Beach Music + Art Festival, SF | The Outer Noriega Merchant Association and residents of the Outer Sunset are celebrating their neighborhood by throwing a family-friendly party with live music, food trucks, art, a pumpkin patch, and two beer zones. 

Fear Factory Haunted House, SLC | Said to be Salt Lake City's only truly "haunted" Haunted House, Fear Factory has been featured on the popular Travel Channel TV series "Ghost Adventures," and has won a variety of awards for its exceptionally spooky space and history.
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Codeword Agency · 145 W 30th Street · 7th floor · New York, NY 10001 · USA

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