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As marketers, we're slightly obsessed with measuring stuff, whether it's the success of a campaign or the progress of a social movement. Here are a few of the mathematical riddles we've been thinking about this week—do the numbers add up?

Hotels are starting to do the math on free stays for influencers, and the numbers don’t quite add up. Sleep science might be on the verge of (inadvertently) cracking subliminal advertising. Creative agencies are slooowly realizing diversity in the ranks is just good business. And Instagram’s betting big that someone, somewhere, wants to watch a 60-minute, vertical video on a phone.

Hello, IGTV! Innocent question: If you make your videos longer, do people love you more? Brands are ‘bout to find out as Instagram’s IGTV opens its doors for business and offers a 60-minute, vertical format that’ll put brand storytelling to the test. | Digiday
The Podcasters Who Want You to Stop Listening. There are podcasts that thrill, scare, and make you laugh—and then there are those that heeelppp youuu faaalll asleeep. The creator of Sleep With Me, discusses how he makes content that isn't made to keep his listeners awake (and how that might not be the ideal situation for advertisers. | The Ringer
Instagram's Wannabe-Stars Are Driving Luxury Hotels Crazy. As the influencer industry continues to grow, so does the number of requests hotels get for free stays in exchange for a couple of Instagram posts. Hotels are questioning whether those likes and follows are worth the trouble. | The Atlantic
Watch the World Cup, Not Your Social Media. Even the World Cup isn’t enough to keep viewers from checking their Twitter feeds. Swedish beer brand Norrlands Guld came up with an idea to keep fans’ faces in their beers and off their phones: use malt-based ink to print the latest tweets right on the foam...as if forsaken U.S. fans need an excuse to bury their faces in beer. | Adweek
Diversity of Talent is a Matter of Life and Death for Agencies. Susan Credle—FCB’s global chief creative officer—issues a call-to-arms to creative agencies and explains why diversity is essential to the future of advertising. Credle shares success stories and tangible next steps based on her years of experience. | Campaign
Attorney General Bobby Kennedy was a symbol for hope for the American people when he ran for president in 1968. Check out this Netflix trailer from the 50th anniversary of his death, and imagine what might’ve been. (And check out Bobby Kennedy for President, streaming now.)
When data from a business’s marketing team, web department, e-commerce, and social media teams converge, it can be a hot mess, especially when they each use different analytics tools. Tracking First makes the data analysis easier by ensuring that data stays consistent through campaigns.
Dr. Suzanne Saffie-Siebert, the CEO and founder of Good Science Beauty, spoke with FutureTech Podcast about how she used her scientific background to develop GSB's next-gen skin moisturizer.
Looking for your next gig? If you speak internet, have something interesting to say, and want to make cool things, we want to talk to you. Here's just a few of the spots we're looking to fill.
  • Associate Account Executive (NYC)
  • Community Manager (NYC)
  • Account Supervisor (SLC)
We're just over here making smart work for smart people, on behalf of smart companies. Erryday.
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