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What's news...
  • Leon Spratt - Young Leader Award 2016
  • Retailers Night - Trends & Styling (March 16)
  • Visual Merchandising 101
  • Nursery & Garden Industry National Conference
  • Nursery & Garden Industry Awards 2016
  • NEW NGIWA member: Tropical Forestry Services
  • New Committee To Look At Industry Structure
  • 5 Things About Young Plant Buyers
  • Perth Garden Festival - April 28 to May 1
  • City of Fremantle's Green Plan 2020
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CEO - Nursery & Garden Industry WA

We are seeking a full-time CEO to manage the operations of the association, provide technical and business support to its members, and engage with stakeholders.
 
For a copy of the job advertisement, please click HERE

We request that only applicants with the required qualifications and experience apply.
 
Please forward all applications with current CV to
reception@ngiwa.com.au

APPLICATIONS CLOSE 13th MARCH 2016

Previous applicants need not apply
Leon Spratt - Young Leader Award 2016

Congratulations to Ellenby Tree Farm Production Manager, Leon Spratt for receiving the "Heather Rumsey Young Leader Award" for 2016 at the Nursery & Garden Industry Awards last week in Adelaide. The Young Leader Award recognises and rewards the outstanding achievements of individuals (under 35 years) in the Australian nursery and garden industry, who display exceptional commitment and passion towards their business, the industry and demonstrate industry leadership potential. 

"For the first time last week I attended the NGIA conference in Adelaide that's held every second year. It was an all round fantastic experience and extremely informative. I was able to attend a young leader forum where topics surrounded getting young people to choose the nursery industry as a career choice and education of staff. Followed by two days of seminars covering a wide range of topics to help develop the overall structure of the businesses of all the attendees. Everything was covered from better transportation, equipment advances and Vision 202020.  I was very humbled when they announced me as the 2016 Heather Rumsey young leader as it's something I've been working towards for a few years now; it's very rewarding to be acknowledged for the hard work I've put into the nursery industry over the many years I've been involved and I'm very grateful to NGIA for awarding it to me."  Leon Spratt

Retailers Night - Trends & Styling To Increase Business and Profits
Kindly sponsored by Baileys Fertiliser, Garden Centres Assoc of Australia Inc and Zanthorrea Nursery
Wednesday 16th March @ 5.30pm (for 6pm start)
Zanthorrea Nursery, 155 Watsonia Rd Maida Vale

FREE EVENT for
NGIWA and GCA members; $15pp non-members
RSVP BY FRIDAY 11TH MARCH - reception@ngiwa.com.au or 0419 930008
Retail displays are a strategic aspect of your business that can help attract customers, retain their interest, and increase sales. Visual merchandising helps to set you apart from your competition by creating a look and feel that is unique to your business.

Join NGIWA and GCA as we present what is trending at the moment and learn how you and your staff can quite easily and cost-effectively create a retail space that entices, intrigues and encourages customers to make a purchase, and most importantly return for further inspiration.
  • Baileys Fertilisers – new products
  • Jo Taylor – visual merchandising and styling
  • Photos from IPM Essen – what is on-trend
Image provided by Guildford Town Garden Centre
Visual Merchandising 101
How To Create Store Designs With High-Converting Displays

To have a successful retail outlet, one of the key sales metrics you're going to want to focus on is "sales per square meterage," which is the average revenue a retail business generates for every square metre of sales space.

Essentially, your "retail space" has to be your most productive and most efficient salesperson, and how you go about optimising your sales space for maximum revenue is to employ the art and science of visual merchandising. Although this requires some sense of aesthetic, it's also a science, which means that it's a tried and true method that has been studied with results to show for it, results that you can replicate and recreate for your own store. 

Here are some brief points on how you can go about creating effective merchandising displays in your store that not only catch your target customer's attention but entice them to make a purchase as well.  
 

  • Know who your customer is and tailor your displays to reflect their likes, lifestyle, age and demographic
  • Find some inspiration - with books, the internet (such as Pinterest) and even other stores
  • Remember your customers have FIVE senses - try to appeal to all
  • Show, don't tell - design your displays to reflect what your customers can achieve in their own gardens by offering them inspirational ideas.  This is one easy way to 'up-sell'.
  • Group like with like (colour, price, size or type) - appeals to customers who are more likely to purchase more than one item
  • The rule of three - our eyes are most likely to keep moving and looking around when we’re looking at something asymmetrical rather than (boring and) balanced
  • Use lighting for mood and attention
  • Change it up - you will keep regular customers returning to your store if they are presented with new ideas and products each visit

Learn more about successful visual merchandising at our Retailers Night on Wednesday 16th March.  Acclaimed stylist and visual merchandiser, Jo Taylor will show you how you can achieve simple and effective store designs and displays.
Nursery & Garden Industry National Conference 2016
Delegates agreed that the 2016 Nursery & Garden Industry National Conference (held in Adelaide Feb 15-17) was a great one to remember.
After the pre-conference tours and the special grafting workshop, the conference presented an impressive array of speakers who informed and inspired around 200 guests.  The conference concluded with the presentation of the 2016 Nursery & Garden Industry Awards.
"Adelaide put on a great show, beautiful weather, the Fringe Festival, a great selection of trade exhibits and comprehensive conference program.  MC’d by West Australian Verity James, the conference provided a good variety of speakers covering technical developments and opportunities, retail trends and demographics, the challenges of family businesses, the lighter side of marketing, and a sobering analysis of Australia’s economy.  Leon flew the WA flag by taking out the Young Leader award."  
Colin Groom (Domus Nursery)
"Verity did a brilliant job as MC, Glenn Cooper from Coopers Brewery talk on family businesses and succession planning and loyalty was passionate and  emotive.   Dan Gregory delivered a very polished inspirational and funny talk on consumer marketing.  The overall calibre of the speakers was high as usual and the feedback from many at the end of the conference was it was one of the best ever."
Carole Fudge (Benara Nurseries)
Nursery & Garden Industry Awards 2016
And the winners are...
 
Category Winner
 Best Environment  Cameron’s Nursery, Arcadia, NSW
 Best Industry Marketing  The Plantsmith, Howard Springs, NT
 Large Production Nursery of the Year  Darwin Plant Wholesalers, Lambells Lagoon, NT
 Small Production Nursery of the Year  The Plantsmith, Howard Springs, NT
 Large Retailer of the Year  Honeysuckle, Mosman, NSW
 Small Retailer of the Year  Morgan Park Garden Centre, Victor Harbor, SA
 Industry Innovation  Agnov8, Arcadia, NSW
 Allied Product of the Year  Yates, Zero Rapid 1HR Action Weedkiller
 Plant of the Year  Daphne PERFUME PRINCESS™
 Heather Rumsey Young Leader Award  Leon Spratt, Ellenby Tree Farm, WA
CEO of the Nursery and Garden Industry, Peter Vaughan, said judges were delighted with the standard and quality of entries this year and applauds winners for displaying exceptional environmental leadership. “All of our winners wholeheartedly deserve the recognition they have received. With state competitions paving the way for the national trophies, we are seeing the cream of the crop from across the industry and country. Our aim is to continue to increase green space and the winners of the 2016 awards have created new benchmarks to achieve and surpass the goals that are set,” he said. 
New NGIWA Member - Tropical Forestry Services, Kununurra
Tropical Forestry Services Corporation Ltd (TFS) grows Indian sandalwood in plantation. Their expertise and years of production know-how enable them to extract the best possible value from these plantations. They not only grow the trees, but also produce high quality wood products and pharmaceutical grade Indian sandalwood oil. These products are sold to leading brands across the globe.

We welcome TFS Kununurra as our latest NGIWA member.
New Committee To Look At Industry Structure
It was announced at the start of the National Conference in Adelaide last week that there will be a new committee which will look at the industry structure and report back to the NGIA Board. President Mike Mehigan told the delegates that it will be an opportunity for members to have a say in making the association stronger for future generations.

The committee comprises Gary Eyles - Chair (citrus tree grower from NSW), Glenn Fenton - Deputy Chair (Nationwide Trees in Victoria), Gena Campbell (Redcliffe Garden Centre in Qld) and Carl Heyne (Heyne's Wholesale Nursery in SA). 

The committee will:
• Consult broadly with NGIA, State Associations and members.
• Consider the structure of similar national and international not for profit organisations and what can be learnt from their experience.
• Consider the financial implications of the current structure and make recommendations on financial efficiencies of any future structure.
• Make recommendations on the future structure of the NGI and what constitutional changes will be required.
• Consider the heritage issues associated with the current structure and how those matters can be preserved.

The committee will not consider any issues arising from the Nursery Industry Levy and whilst being cognisant of the potential of a wider “green” industry, this is not to be considered for the purposes of a future structure. The committee will be meeting in SA in June.
5 Things You Need To Know About Young Plant Buyers

A recent Canadian study done by the Research Committee at FCO has been investing in a project to better understand how the plants we grow are perceived by Generation Y (18-29 year olds), Generation X (30-49 year olds) and parents with young children.

How can the flowers we grow have greater appeal to these market segments?


To read the full article please click here

Perth Garden Festival 2016 - April 28 to May 1

Perth Garden Festival is WA’s longest running, and most prestigious garden, landscape and outdoor living event. Bursting with colour, the Perth Garden Festival delights visitors with stunning garden concepts, landscape show gardens, breath-taking floral displays, sustainable living ideas, garden trends, innovative products and an abundance of information on outdoor living. The festival will be held from Thursday 28th April to Sunday 1st May 2016. Earlybird tickets are now available to purchase online at www.perthgardenfestival.com.  And it is shaping up to be the best one yet!

City of Fremantle's Green Plan 2020

The Green Plan 2020 was adopted by Fremantle council in December following close consultation with the Green Plan working group. It draws on extensive feedback gained from the working group, community workshop, community open air forum and online survey.

The plan sets the strategy from now until 2020 and recognises the importance of Fremantle’s green spaces to current and future generations. It is aligned closely with the City’s One Planet Strategy and emerging Strategic Plan 2015–2025.  Read more...

Keep up with all the LATEST NGIWA news via our Facebook page
CLICK on the LINK HERE
Upcoming NGIWA Workshops and Events
March 11
Domus Nursery Open Day
7.30am to 3.00pm  
50 Bahen Road, Hacketts Gully
RSVP by clicking on this link 

March 16
Retailers Night - Trends & Styling
RSVP by 11th March by clicking on this link


April 9-10 
Garden Releaf 2016


April 28 to May 1
2016 Perth Garden Festival
 
Contact us for full details and bookings
Be a part of our industry eNews by sharing what your business is doing or what you have achieved.  

Let us know - reception@ngiwa.com.au
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