Hey 'Squatch Watchers! Today we want to introduce you to Samantha Brazeau-Wilson - the creative maker, behind the rustic-chic Birch Jewellery.
Born and raised in Northern Ontario, Samantha packed up and moved to Ottawa in 2010 to study journalism. With her "outdoorsman of a boyfriend" and 3-year old pug Frankie, she's nested herself in Canada's capital, where she creates unique and colourful accessories that she's refined into the brand Birch Jewellery.
Birch Jewellery got its start during Samantha's second year of studies, when she decided to take her passion for creativity to a new level and started designing jewellery. "It started off very basic and featured a bunch of random pieces, from vintage broaches I had collected from my grandmother to boho-inspired earrings and bracelets I crafted at home."
Samantha then created a shop on the e-commerce site Etsy and started selling her pieces. And while it started off as mostly family and friends buying them, sales soon picked up and her pieces were being purchased from people around the globe.
"A this point I decided to refine my brand, give it a proper name, design a logo and create a tailored collection. Thus Birch Jewellery was born."
When asked about her process, Samantha says it starts with "many hours are spent on Pinterest collecting inspiration for new pieces". A love of lists, Samantha often has two or three at any given time, filled with new ideas and concepts. When she's finally decided on what project to start next, she purchase her supplies locally or online from the Etsy community and gets to work.
"All of my work is done at my cluttered desk at home while watching YouTube videos or shows on Netflix for an embarrassing amount of hours. In the end, I’ve usually created something pretty awesome while having watched an entire season of Friends."
And where does she draw her inspiration from?
"Being a Northern Ontario girl, I grew up in a small town nestled among trees and wildlife which allowed me to develop a love and respect for nature. Most of my pieces feature natural aspects like raw crystals, woodland animals, antlers and beautiful bright colours."