Increase the value of your netFORUM investment.
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Make the Most of Your Analytics with Google Universal Analytics
or Google Tag Manager

Tuesday, June 14, 11am-12pm ET

Having a better understanding of your website analytics and the individual actions your members are taking on your website isn’t a nice-to-have, it's a business imperative.

Learn how you can leverage Google Universal Analytics to better know your audience and Google Tag Manager to maximize efficiencies while doing so. These offerings can be integrated with netFORUM to give you the tools you need to deliver additional value to your marketing departments, C-Suite, and beyond. 

Hear how the National Association of Tax Professionals (NATP) was able to uncover insights they previously only made assumptions about before with Google Universal Analytics, and how the American Speech-Language-Hearing Association (ASHA) have thoroughly streamlined their business processes with Google Tag Manager.
Join our upcoming webinar to:
  • Gain insights into the benefits of using Google Universal Analytics and Google Tag Manager
  • Hear from NATP about benefits they gained by integrating Google Universal Analytics with netFORUM including:
    • Viewing which eWeb pages individual members visit using their netFORUM member ID
    • Running segmented lists including nonpurchaser data for remarketing efforts
    • Calculating ROI for each of their digital channels rather than using ambiguously determined goals, sessions or clicks
    • Finding which adwords and product campaigns are worth their weight so they can keep the true performers, test new phrases and budgets, and eliminate the duds
    • Determining which marketing channels are driving the most revenue
    • Viewing which products and services members buy
    • Identifying the true sources of their conversions
  • You'll also hear about the lessons learned and benefits gained from ASHA's integration of Google Tag Manager with their portfolio of web assets, including netFORUM

Our Presenters
David Schlum

David Schlum
Director of IT
Gravitate Solutions

Jerry Sparkman
IT Director
National Association of Tax Professionals (NATP)

Tom Jelen
Director of Digital Communications
American Speech-Language-Hearing Association (ASHA)