Fordham - Marketing Area News & Information       
LETTER FROM THE CHAIR                              


I hope you are safe and healthy.

We, as New Yorkers, never thought that our beloved city would be called “the epicenter of a global pandemic” one day. While we lived through some dark times, nowadays, New York City is waking up from its hibernation. Life started going back to a "new" normal, and it is great to see that many New Yorkers follow the guidelines as suggested by public health experts by wearing masks and practicing social distancing. It will take time for sure, but I want to believe that we will emerge stronger than ever from this pandemic!
Like all of you, we had to switch to remote teaching almost overnight in mid-March and completed our spring classes by teaching via different technology. While it was a transition that nobody had planned for, all my marketing colleagues, and in fact, all of our colleagues in other areas at the Gabelli School of Business, did a great job in finishing their spring classes. I am thankful for all the effort and hard work of my colleagues to still deliver high quality classes that reflect Fordham’s tenet of cure personalis or "a care for the whole person”. Our collective appreciation goes to Gabelli IT team as we could not finish the spring semester without their continuing support. More importantly, my colleagues and I wish the best of luck to the Class of 2020! Gabelli School graduates are not just bright and well-trained but also compassionate, caring and prepared to make a positive change in the world. We could not be prouder of them!
This is the last newsletter that I am sending to you as the Marketing Area Chair. I will finish my term on June 30th after serving as the chair for seven years. It has been a great privilege and honor to serve my colleagues, and I am very proud of what we have collectively achieved over those seven years. My dear colleague, Mohammad Nejad will take over as the Chair starting on July 1st. I have no doubt that our area will continue to shine under his leadership. I would like to use this e-newsletter as an opportunity to thank all my marketing colleagues for making my otherwise stressful job easier; our Dean Donna Rappaccioli for her support and guidance; all staff and administrators at Gabelli School of Business for helping me whenever I needed; and Aida Lahood, the Marketing Area Manager, for bearing with me over the years, and helping me with many things including these

Starting on July 1, I will go back to the faculty ranks and start my 16th year at the Gabelli School of Business this fall. My open invitation still holds. If you happen to be in New York City, feel free to stop by at our campus and say hi. You can continue to contact me at
Have a great and safe summer.


Best Regards,
Sertan Kabadayi, PhD
Professor of Marketing
Area Chair, Marketing

Ahir Gopaldas and his co-authors explore customer experience journeys in a forthcoming article in the Journal of Marketing. More  

Sertan Kabadayi and Genevieve O'Connor with their co-author discuss the impact of COVID-19 on the service ecosystems in a very timely forthcoming article in the Journal of Services Marketing. More

Lerzan Aksoy and her co-authors examine the topic of customer delight in a forthcoming publication of the Journal of Service Management. More

Sertan Kabadayi and his co-authors provide a comprehensive conceptualization of the older adult care experience in an article in the Journal of Service Management. More

In a forthcoming paper, Sertan Kabadayi and his co-authors explore the service delivery system design for risk management in the sharing economy, in the International Journal of Operations and Production Management. More

With her co-authors, Lerzan Aksoy discusses the issue of cancer centers misleading prospective patients,” in a forthcoming issue of the Journal of Oncology Practice. More

Albert Greco has written his 17th book, "The Business of Scholarly Publishing: Managing in Turbulent Times." This book is business analysis of scholarly books and scholarly journals and is part of the Oxford Economic and Finance book series. 

Professor Greco's next book, "The Marketing of World War II 1939-1946: A Business History of The US Government and the Media and Entertainment Industries" on FDR's administration and war marketing, will be published this July.

Timothy Malefyt has co-edited a new book"Women, Consumption and Paradox," published by Routledge.

As part of its Centennial celebrations, The Work 2040: Future of Work in a Sustainable World Conference was held at Gabelli School of Business, Lincoln Center on March 5, 2020.  This conference brought together leaders from the private sector and academia to share their thoughts, hopes, and dreams with Gabelli students, faculty and alumni. The goal was to inspire a collective action that preserves respect for human rights and promotes dignity and well-being for work in a sustainable world. More
It is a great pleasure to announce that Mohammad Nejad, Associate Professor of Marketing, will start his term as the new Area Chair for the Marketing Area on July 1, 2020More
Sertan Kabadayi has been elected as the incoming co-chair of AMA's SERVSIG (American Marketing Association -- Service Special Interest Group). Dr. Kabadayi will take over the position from Bart Lariviere and share the co-chair duties with Linda Alkire. This is a community with over 2,000 members who are scholars and practitioners in the services field from all around the world. More
ServCollab and A Call to Service
Ray Fisk,
 the founder of SERVSIG, recently launched ServCollab as a service research platform that seeks to reduce human suffering and improve human wellbeing worldwide. Read his call to service and for details of ServCollab by clicking on this link.
Given our Area’s focus on Service related research, we support this great initiative.
Congratulations to the Gabelli School of Business for being ranked as one of the Top 30 Leading Schools in the first edition of Positive Impact Rating for Business Schools where students rate the positive impact of business schools. More

Congratulations to Lerzan Aksoy, and her co-authors for receiving the Highly Commended paper of the year 2019 Award from the Journal of Service Management for the following article (2019) "Social innovation in service: a conceptual framework and research agenda.” 

Congratulations to two of our marketing faculty members for winning 2020 Dean's AwardsHooman Estelami is the winner of the 'Deans Award for Faculty Service' and Timothy Malefyt is the winner of the 'Dean's Award for Impact'.

Thank you to Mohammad Nejad, associate professor in the Gabelli School of Business, who talks about data breaches and simple steps we can take to keep our personal data secure. Video

Fordham's MS in Marketing Intelligence (MSMI) program provides students with:
• Career-development workshops and applied projects
• The ability to make data-driven marketing decisions using various quantitative methods  
• Detailed knowledge of qualitative methods for revealing customer insights 
• Comprehensive skills in marketing analytics.

 Program Director: Peter Johnson, DPS
In February, Peter Johnson organized the MSMI cohort annuaFordham basketball 
  This event included, graduate students, staff and faculty. It was an exciting game and a fun time for all.

Gabelli School of Business is celebrating its 100 years in education: 
1920 - The School of Accountancy opens on the 7th floor of Manhattan's Woolworth Building. Built only three years before as the World's tallest building in NYC.

1926 - Fordham’s business offerings are officially designated as a School of Business, with a four-year, full-time morning program all leading to a baccalaureate degree.
1937 - The school expands to include majors in banking, finance management, marketing.
1939 - We earn acceptance into the American Association of the Collegiate Schools of Business (AACSB).
1944 - The first female students are admitted and all five women would graduate in the Class of 1948.  More

MARKETING AREA FACULTY:  Rose Hill  |  Lincoln Center  |  Westchester

Lerzan Aksoy - Associate Dean/Professor                                Peter Johnson - Clinical Associate Professor      

Alexander Buoye - Assistant Professor                                      Sertan Kabadayi - Area Chair/Professor

Marina Carnevale - Assistant Professor                                      Luke Kachersky - Assistant Professor                               

Janet DiLorenzo - Clinical Associate Professor                          Yuliya Komarova - Associate Professor 

Hooman Estelami - Professor                                                      Dawn Lerman - Professor  

Marcia Flicker - Associate Professor                                           Timothy Malefyt - Clinical Professor  
David Gautschi - Professor                                                           Mohammad Nejad - Associate Professor *

Ahir Gopaldas - Assistant Professor                                           Genevieve O’Connor - Assistant Professor    

Albert Greco - Professor                                                              * new area chair                         

Copyright © 2020 FORDHAM UNIVERSITY, NYC. 
Established 1841.   All rights reserved.

Gabelli School of Business,  Marketing Area 
Rose Hill Campus - 441 E. Fordham Rd, Bronx, NY 10458
Lincoln Center Campus - 140 W. 62nd St., New York, NY 10023
Westchester Campus - 400 Westchester Ave, West Harrison, NY 10604

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FORDHAM UNIVERSITY - Marketing Area · 140 West 62nd Street · 4th floor · NYC, NY 10023 · USA

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