Fordham - Marketing Area News & Information       
LETTER FROM THE CHAIR                              


Greetings from New York City. We had quite a busy summer here at the Gabelli School of Business.

Our marketing faculty has spent their summer working on various research projects. Under the 
Research section, you can read summaries of some of their selected publications. My colleagues were also busy attending various research conferences, including SERVSIG and the Frontiers in Service conferences, to present their research. In keeping with tradition, they came back with multiple awards from those conferences.  

Applied learning lies at the core of our teaching philosophy not only in our marketing area but also at the Gabelli School of Business. You can read about the applied projects that our students in the MS in Marketing Intelligence program completed over the summer under the Teaching section. 

I am very proud of the fact that I will be again one of the co-organizers of the Let’s Talk About Service workshop that will be held in Ghent on Dec 5-7, 2018. This workshop is a great opportunity for PhD students and junior faculty to get together, learn and collaborate on a research paper. You can read more about this workshop below.

We will also hold the Second Global Conference on Creating Value in May 2019. This conference will bring together academics and practitioners from all over the world to discuss value and value creation. Details are below.

Finally, we are very happy about our marketing area's #15 spot on the US News undergraduate specialization rankings. This is an outcome of hard work by our students, faculty, and staff here at the Gabelli School of Business.

As always, please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. You can always contact me at If you happen to be in New York City, feel free to stop by our campus and say "hi."

Best Regards,
Sertan Kabadayi, PhD
Professor of Marketing
Area Chair, Marketing

Marina Carnevale, Luke Kachersky, and their co-author study how meaningful (vs. happy) stories can elicit more positive brand attitudes, in their article published in the Journal of Consumer Behaviour. More
In their article in the Journal of Promotion Management, Genevieve O'Connor and Hooman Estelami examine the effect of cognitive style, shopping experience, and consumer demographics on consumer reactions to quantity surcharges. More

In an edited volume by Brian Moeran and Timothy D. MalefytMagical Capitalism: 
Enchantment, Spells, and Occult Practices in Contemporary Economies 
explores the ways in which magical thinking and practices are thriving in different aspects of contemporary capitalist societies.

Clinical assistant professor Peter Johnson, has worked tirelessly with groups of students on an MS in Marketing Intelligence Applied Project this past summer. The idea of this class is to be "out of the classroom" to gain real-world learning and experience. This approach is encouraged in the students' last semester at Fordham, in which they work in a group.  More 

On September 9, 2018 the Frontiers in Service conference hosted by Texas State University in Austin came to a successful close. Mr. Mehmet Okan, a PhD student from Turkey, was in attendance because he was the selected winner for the inaugural Gabelli School of Business and AMA SERVSIG travel scholarship. This scholarship was designed for PhD students and junior faculty from developing 
. Here is a photo of Mehmet with Dr. Kabadayi.
The 10th SERVSIG conference took place at IÉSEG School of Management, located in La Defense area of Paris. Service researchers from all over the world got together at this very successfully organized conference to share their latest research on services and other related topics . Lerzan Aksoy and Sertan Kabadayi represented the marketing area at this conference. More

We are pleased to announce that as part of our Distinguished Speaker Series, Dr. Mark Rosenbaum,
Professor of retailing at the University of South Carolina, and the co-editor of the Journal of Services Marketing, will be visiting the Gabelli School of Business on October 10, 2018. Dr. Rosenbaum is the department chair for the department of retailing, College of Hospitality, Retail and Sport Management. Colleagues in the metropolitan area are welcome to join us for this event. More

The Seventh Edition of the Let's Talk About Service (LTAS) workshop will be held in Ghent Belgium, from December 5 to 7, 2018. This conference was started in 2012 and its organizers commitment is to guide young scholars through their academic journey from fresh PhD students to early career starters by offering them tailor-made workshops that are relevant for their careers. Please note September 30, 2018 is the submission deadline. More
Three co-chairs, Lerzan AksoySertan Kabadayi, and Michael Pirson collaborate to organize the Interdisciplinary Thought Leadership in Social Innovation conference from November 1 to 3, 2018. In this invitation only conference, attendees from academia and industry will discuss social innovation, humanistic management and services related topics. Each track will complete and submit a research paper to be published in Humanistic Management Journal. More 
The Second Global Conference on Creating Value will be held at Fordham University's Gabelli School of Business this coming May 14 and 15, 2019. Business leaders, practitioners, and leading academics from around the world will come together to exchange views and to share and learn from each other regarding value and value creation. 
For Call for Papers and other details visit the conference website
- Early September in Austin Texas; Lerzan Aksoy, Genevieve O'Connor, Alex Buoye and Sertan Kabadayi represented the marketing area at the Frontiers in Service conference. Lerzan Aksoy and her co-authors won the Best Practitioner Paper Award at the conference for their paper titled "American Innovation Index," Congratulations to all the authors. This AI Index (Aii) ranks U.S. companies on their innovativeness and social innovativeness based on their customers’ perceptions. It is a joint research effort by Rockbridge Associates, Fordham University, and the Norwegian School of Economics. photo

- Also at Frontiers in Service conference, congratulations are extended to Alexander Buoye 
and his colleagues who received the Highly Commended Award paper award from the Journal of Services Marketing for their paper titled, "The Interplay of Customer Experience and Engagement." photo

- Congratulations to Sertan Kabadayi who received a special award for his support and generous donation to the Chapter Leaders of Tomorrow (LOT) Program. The Metro New York Chapter of the NBMBAA's mission is to lead in the creation of economic and intellectual wealth for the Metro New York African-American Community. more 

Fordham's MS in Marketing Intelligence (MSMI) program provides students with:
• Career-development workshops and applied projects
• The ability to make data-driven marketing decisions using various quantitative methods  
• Detailed knowledge of qualitative methods for revealing customer insights 
• Comprehensive skills in marketing analytics.

Program Director: Peter Johnson, DPS

MARKETING AREA FACULTY:  Rose Hill  |  Lincoln Center  |  Westchester

Lerzan Aksoy - Associate Dean/Professor                                 Sertan Kabadayi - Area Chair/Professor

Alexander Buoye - Assistant Professor                                       Luke Kachersky - Assistant Professor

Marina Carnevale - Assistant Professor                                      Lawrence King - Assistant Professor
Janet DiLorenzo - Clinical Asst. Professor                                  Yuliya Komarova - Assistant Professor 

Hooman Estelami - Professor                                                      Dawn Lerman - Professor  

Marcia Flicker - Associate Professor                                           Timothy Malefyt - Clinical Associate Professor  
David Gautschi - Professor                                                           Mohammad Nejad - Associate Professor

Ahir Gopaldas - Assistant Professor                                           Genevieve O’Connor - Assistant Professor    

Albert Greco - Professor                                                               Anthony Defrancesco - Lecturer   

Peter Johnson - Clinical Assistant Professor                               Marketing Area Handbook  View 

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Gabelli School of Business,  Marketing Area
Rose Hill Campus - 441 E. Fordham Rd, Bronx, NY 10458
Lincoln Center Campus - 140 W. 62nd St., New York, NY 10023
Westchester Campus - 400 Westchester Ave, West Harrison, NY 10604

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