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  Fordham - Marketing Area News & Information       
LETTER FROM THE CHAIR                              

Dear FNAME,

Greetings from brisk New York City. I hope you all had happy holidays and a relaxing break.
As usual, our marketing faculty has spent their fall term working on various research projects. Under the Research section, you can read summaries of some of the selected publications of my colleagues, with topics ranging from financial vulnerability to quantity surcharges in online shopping to collaborative economy.

Developing new courses and immersion tours on cutting-edge topics is something that our faculty continuously works on. You can read about one such brand-new immersion tour on Applied Design Thinking under the Teaching section.

As part of Gabelli School of Business’ emphasis on social innovation, we organized the Interdisciplinary Social Innovation Thought Leadership Conference in November 2018. You can read more about this event under the Hot Topics section.

Our marketing area will continue to host different events, workshops, and conferences in 2019, including Let’s Talk About Service (LTAS) Workshop, The Second Global Conference on Creating Value, and the Global Business Anthropology Conference. You can read about these and other events under the Hot Topics section.

As always, please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. You can always contact me at kabadayi@fordham.edu. If you happen to be in New York City, feel free to stop by our campus and say "hi."


Best Regards,
Sertan Kabadayi, PhD
Professor of Marketing
Area Chair, Marketing

RESEARCH 
ARTICLES:
Genevieve O'ConnorYuliya Komarova and their co-authors propose a new definition of consumer financial vulnerability and create a framework to assess it, in the Journal of Business Research. More

Lerzan Aksoy and her co-authors explore the future of the collaborative/sharing economy in their article in the Journal of Service Management. More
In his article in the Journal of Consumer Affairs, Hooman Estelami studies quantity surcharges and discounts in online shoppingMore

Alexander Buoye and co-authors compare and validate the results of Maximum Difference Scaling (MaxDiff) and constant sum scaling with the results of a Wallet Allocation Rule approach, in their article in the Journal of Creating Value. More

In their forthcoming article in the Journal of Global Marketing, Sertan Kabadayi and his co-author examine how consumers' trusting beliefs about a brand moderate the negative COB/COM image and purchase intention relationship. More

In an upcoming article in the Journal of Promotion ManagementHooman Estelami and Genevieve O'Connor evaluate and examine the factors that affect consumer reactions to quantity surcharges. More


BOOKS:
Albert Greco has written his 16th scholarly book, The Growth of the Scholarly Publishing Industry in the US: A History of a Changing Marketplace, 1939-1946, Palgrave Macmillan, 2019. More

Hooman Estelami's latest book is called Simplified Business Research Methods: a Concise Guide to Tackling Common Business Research Questions, Bahar Books. More

TEACHING
Clinical assistant professor Dr. Janet DiLorenzo along with associate dean Greer Jason took a group of 11 undergraduate students to Walt Disney World in Orlando, Florida, to study marketing and design thinking as part of the Applied Design Thinking Immersion TourMore

HOT TOPICS
In October 2018, the American Innovation Conference took place at the Gabelli School of Business. The conference was dedicated to sharing, collaborating, and customer-focused innovation and its impact on company success. The panelists were leaders from Amazon, Goodyear Tire & Rubber, Southwest Airlines, and John DeereDr. Lerzan Aksoy was the host and
co-organizer. Article.

This past November 2018, Dr. Lerzan AksoyDr. Sertan Kabadayi, and Dr. Michael Pirson organized the Interdisciplinary Social Innovation Thought Leadership Conference.

Thirty attendees from academia and industry from Europe and the United States met and discussed social innovation, humanistic management, and services-related research topics. 

Each track will submit a research article to be published in Humanistic Management Journal.  
The 7th edition of LTAS Workshop was held in Ghent, Belgium, this past December; video recap. The event hosted 78 participants. At the closing ceremony, Dr. Sertan Kabadayi announced the 8th edition of Let's Talk About Service (LTAS) that will be held at Fordham University's Gabelli School of Business in December 2019. This workshop is open to PhD students and junior faculty in the services field. For details contact Professor Kabadayi at Kabadayi@Fordham.edu More

MSMI Tailgate Event took place in October 2018.

Dr. Peter Johnson, director of the Master of Science in Marketing Intelligence (MSMI) program invited our students to this annual event with support from assistant dean Kate Kennon.

This event allows the students an opportunity to partake in the American culture of "tailgating," as they learn the rules of the game and how to play football. This was a great and fun experience for all!  More 

The AMA SERVSIG and Gabelli School of Business Travel Scholarship Program continues to provide financial support to a PhD student/junior faculty from a developing country, so that the selected candidate can attend the Frontiers in Service Conference, the premier global conference in the services field.

This year's conference will be held in Singapore in July 2019. For further information, read more.

DISTINGUISHED SPEAKER
As part of our Distinguished Speaker Series, Dr. Mark Rosenbaum, professor of retailing, chair for the department of retailing, College of Hospitality, Retail and Sport Management at the University of South Carolina and the co-editor of the Journal of Services Marketingvisited the Gabelli School of Business on October 10th, 2018. The title of his talk was “Moving the Discipline Forward: The Use of Neuroscience in Consumer Research.” Colleagues from different areas at Gabelli and from other schools in New York attended his presentation. More

UPCOMING EVENTS
The Second Global Conference on Creating Value will be held at Fordham University's Gabelli School of Business this coming May 14 and 15, 2019. Business leaders, practitioners, and leading academics from around the world will come together to exchange views and learn from each other regarding value and value creation. 
The deadline for abstract submission is March 15, 2019. The call for papers and other details are on the conference 
website.
The 2019 Global Business Anthropology Conference will be hosted by the marketing area at our Lincoln Center campus and will be held from May 29 to 30, 2019. For details, contact Dr. Timothy Malefyt at tmalefyt@fordham.edu. More
CONGRATULATIONS
- Congratulations to Dr. Lerzan Aksoy for giving a speech at the Brand Week Istanbul event in Turkey. She also signed her co-authored book, The Wallet Allocation Rule now translated into Turkish (Cuzdan Payi Kurali). Congratulations to Alexander Buoyeas well, as he is also a co-author. Brand Week Istanbul is the most important and prestigious marketing event in Turkey.  While this event gets quite impressive speakers from all over the world, both academics and practitioners, its Turkish speaker list is outstanding, including many Turkish thought leaders, academics, artists, performers, business executives, and more. Photo
 
- Congratulations to Dr. Albert Greco who was interviewed by Reuters about textbook subscriptions.

- Congratulations to Dr. Sertan Kabadayi who will co-chair the "Refugee Crisis and the Role of Transformative Services" track at the 2019 Transformative Consumer Research
Conference
at Florida State University.

MS IN MARKETING INTELLIGENCE
Fordham's MS in Marketing Intelligence (MSMI) program provides students with:
• Career-development workshops and applied projects
• The ability to make data-driven marketing decisions using various quantitative methods  
• Detailed knowledge of qualitative methods for revealing customer insights 
• Comprehensive skills in marketing analytics.

 Program Director: Peter Johnson, DPS

MARKETING AREA FACULTY:  Rose Hill  |  Lincoln Center  |  Westchester

Lerzan Aksoy - Associate Dean/Professor                                 Sertan Kabadayi - Area Chair/Professor


Alexander Buoye - Assistant Professor                                       Luke Kachersky - Assistant Professor
 

Marina Carnevale - Assistant Professor                                      Lawrence King - Assistant Professor
 
Janet DiLorenzo - Clinical Assistant Professor                           Yuliya Komarova - Assistant Professor 

Hooman Estelami - Professor                                                      Dawn Lerman - Professor  

Marcia Flicker - Associate Professor                                           Timothy Malefyt - Clinical Associate Professor  
          
David Gautschi - Professor                                                           Mohammad Nejad - Associate Professor

Ahir Gopaldas - Assistant Professor                                           Genevieve O’Connor - Assistant Professor    

Albert Greco - Professor                                                               Anthony Defrancesco - Lecturer   

Peter Johnson - Clinical Assistant Professor                               

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Gabelli School of Business,  Marketing Area
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