Fordham - Marketing Area News & Information       

I am pleased to share the latest edition of the Marketing Area Newsletter!

My colleagues continue to conduct cutting-edge and relevant research. For example, Dr. Hoori Rafieian’s coauthored paper was accepted for publication in the Journal of Marketing Research. Another paper coauthored by Dr. Marina Carnevale and Dr. Luke Kachersky was accepted for publication in the Journal of Consumer Psychology. In addition, Dr. Sertan Kabadayi’s coauthored paper recently received the best paper award from the Journal of Service Research.

The marketing area continues to provide outstanding extra-curricular opportunities to our students. Our MS in Marketing Intelligence students completed nine projects this summer for leading companies such as McCann Worldgroup, Medidata Solutions, Mindshare, QWASI Technology, and WebMD. We regularly organize coached competitions in which students develop innovative approaches to real-world challenges. Marketing faculty and industry leaders guide students through workshops and provide one-on-one coaching throughout these activities, including the Gabelli School Branding Competition and the “Marketing with a Purpose” initiative for St. Barnabas Hospital, a local hospital in The Bronx.

We are delighted to welcome three new full-time colleagues. Aniko Delaney brings 30+ years of experience across eight businesses, three acquisitions, and six continents, serving as the Chief Marketing Officer and Global Head of Corporate Marketing at BNY Mellon. Dr. Seoyoung Kim completed her PhD at the University of Georgia and studies how the digital revolution is disrupting markets, brands, and consumers. Dr. Zhe Han earned his PhD from Emory University and holds two MS degrees, bringing expertise in the quantitative areas of marketing.

I am grateful to our distinguished industry speakers, Shane McAndrew, the Global Chief Data Strategy & Analytics Officer at Mindshare, and Ellen Zaleski, the Global Director of AdTech at
Dell Technologies, for sharing the latest industry advances with us this Fall.

Please contact me at or any marketing area faculty if you have ideas for collaboration with our area.

Warm regards,
Mohammad G. Nejad
Chair, Marketing Area

Hoori Rafieian, and Marissa A. Sharif, (2022), “It’s the Effort That Counts: Exerting Self-Control to Choose a Goal-Consistent Action Increases Goal Progress Perceptions,” Journal of Marketing Research, forthcoming. MORE
Marina Carnevale, and Luke Kachersky, (2022), "The Influence of Interpersonal Relationships on Brand-related Behaviors for Gifted Brands," Journal of Consumer Psychology,

Sertan Kabadayi and Rodoula H. Tsiotsou, (2022), "Guest editorial: The Triple-A framework for serving humanity with service research," Journal of Services Marketing, Vol. 36 No. 7, pp. 865-872. MORE

Alexandra Thomas, Emily Dunbar, Robert M. Wharton and Albert N. Greco. "The Impact of the Inclusive Access Antitrust Lawsuit on US College Bookstores, Book Publishers, and Educational Publishers." Publishing Research Quarterly 38, 3(2022): pp. 475-489. A Springer Nature journal. MORE

The Marketing Area has organized The Gabelli Branding Challenge, a coached competition in which students apply their marketing talent and skills to develop an integrated marketing communications plan for the Gabelli School of Business. Coached by the marketing faculty and industry leaders, students develop and propose their ideas for broadening awareness about the school, elevating its unique value proposition, and enhancing its Brand image. Over 140 graduate and undergraduate students in 36 teams are partaking in the challenge. MORE
St. Barnabas Hospital, Marketing with a Purpose project. Thirty-five Undergraduate students are engaged in this voluntary project to create a campaign to promote the Health and Wellness Center to the Bronx Community. Students are helping to make a difference in the lives and the health of local Bronx residents MORE  
Marketing Area Industry Speaker Series
Two industry leaders have delivered talks in our Industry Speaker series this fall, with 110+ attendees each. We are grateful to them for taking the time to share their insights with us.
Ellen Zaleski’s the Global Director, AdTech at Dell Technologies and a Gabelli School Alumnus, gave a talk titled “Gathering Consumer Insights through data: Dell NextGen Approach” in September. FLYER & ARTICLE
Shane McAndrew, the Global Chief Data Strategy & Analytics Officer at MINDSHARE, NYC, joined us earlier in October and discussed “Making it in Modern Marketing, a non-linear Journey.” FLYER 

Advertising Week New York:
New York is My Campus, Fordham is My School!
The Marketing Area sponsored 60 students, 30 graduates and 30 undergraduates, to attend Advertising Week New York this October 2022 (WEBSITE).
Students learned the latest industry advances and got the chance to network with key industry people. This year, they have lined up an exciting array of marketers and events representing Fortune 500 Companies such as Pepsico, MasterCard, Amazon and many others.
At the Gabelli School of Business, we strongly believe in the value of experiential learning. It’s a large part of the course curriculum for our Masters in Marketing Intelligence program. This past summer, over 100 students completed their final capstone project. Student teams were paired with five leading NYC companies to collaborate and solve real business challenges.
A big thank you to our industry partners: McCann Worldgroup,
Medidata Solutions, Mindshare, QWASI Technology, and WebMD
The MS in Marketing Intelligence program shares its monthly newsletter. View the Information about activities and student accomplishments: 
MSMI Intelligencer Report - FALL
MSMI Intelligencer Report - SUMMER
The Marketing Area in partnership with the Personal and Professional Development team is hosting multiple career events on campus, including recruiting events with companies such as Deloitte and KBRA, various internships such as one placing seven students at Estee Lauder, and many more. MORE

Introducing our new faculty at the Gabelli School of Business: MORE
Assistant Professor Seoyoung Kim
Clinical Assistant Professor Zhe Han
Lecturer Aniko Nakazawa DeLaney  
- Congratulations to Dawn Lerman who authored an article titled, “How to Find Your Voice in an Increasingly Tech-Driven World,” which was published in CIO Applications, an online magazine for tech executives. MORE

- Congratulations to Sertan Kabadayi, who organized and hosted a Special Session titled "Conducting Impactful and Relevant Service Research to Address the Major Challenges of our Times" at the AMA Summer 2022 Conference. As part of this special session, he also presented his own research titled "To Hire or Not to Hire: Refugees as Victims or Valuable Employees?"
The Marketing Area invites you to view our LinkedIn page, 'FOLLOW US'! 
Also, explore the exciting Careers in Marketing WEBPAGE to see how quickly the marketing field is evolving.

Lerzan Aksoy - Professor & Interim Dean Sertan Kabadayi - Professor
Marina Carnevale - Associate Professor Luke Kachersky - Associate Professor
Anthony Defrancesco - Lecturer Yuliya Komarova - Associate Professor 
Hooman Estelami - Professor Seoyoung Kim - Assistant Professor
Marcia Flicker - Associate Professor Dawn Lerman - Professor
David Gautschi - Professor Timothy Malefyt - Clinical Professor
Ahir Gopaldas - Associate Professor Mohammad Nejad -Associate Professor & Area Chair
Albert Greco - Professor Genevieve O’Connor - Associate Professor
Zhe Han - Clinical Assistant Professor Hoori Rafieian - Assistant Professor
Peter Johnson - Clinical Associate Professor Aniko Delaney - Lecturer


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Gabelli School of Business  |  Marketing Area
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FORDHAM UNIVERSITY - Marketing Area · 140 West 62nd Street · 4th floor · NYC, NY 10023 · USA

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