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FALL 2014    M A R K E T I N G   A R E A   N E W S L E T T E R


Dear Colleagues,
Greetings from the marketing area at the Business Schools at Fordham University in New York City.  Our area and faculty continue to be a dynamic force for academic excellence by conducting and publishing rigorous research and delivering top-notch teaching.  For me, it is a real privilege to work with such a dedicated and inspiring group of colleagues in Fordham’s marketing area.  You will receive this quarterly e-Newsletter where we share all the great things that are happening in our area.  It is meant to build a bridge between our institutions and foster information exchange that may result in mutually beneficial outcomes for everyone.
I urge you to contact me at if you have any ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members.
I hope to hear from you!

Warm Regards,
Sertan Kabadayi, Ph.D.
Associate Professor of Marketing
Area Chair, Marketing

In an article in the Journal of Consumer Research, Ahir Gopaldas, brings to the foreground the critical role of marketplace sentiments. 
Read more.

In an article in the Journal of Product & Brand Management, Genevieve O'Connor,  provides a comprehensive review of "Emerging promotional and pricing approaches in the US pharmaceutical market." Read more.
Distance technologies are making it possible for marketing educators to become more effective teachers.
Read more.

Hooman Estelami, Ph.D
Professor of Marketing &
Director of Blended and Distance Learning 
Ruth N. Bolton, Professor of Marketing at the W.P. Carey School of Business, Arizona State University, visited Fordham marketing area as part of the Marketing Area Distinguished Speaker Series in October.
Read more.
At Fordham, we prepare our students for the modern world by introducing students to cutting-edge and highly specialized content.
Read more.

Luke Kachersky, Ph.D.
Assistant Professor of Marketing


Win the Battle for Share of Customers’ Hearts, Minds, and Wallets!  Fordham’s School of Business proudly invite you to a one-of-a-kind book launch and signing to celebrate the debut of
       The Wallet Allocation Rule
Join us at Fordham Law School–Bateman Room,
, 150 West 62nd Street, New York, NY 10023. RSVP
Welcome reception: 5:30 p.m. – 6:30 p.m.
Author presentation: 6:30 p.m. – 7:30 p.m.
Networking time to follow.  Read more.


Timothy D. Malefyt, Clinical Associate Professor of Marketing, 
won the Best Paper Award for his paper titled “The Sensory Dimensions of Brand Rituals” at the 2014 Academic Business Research Conference in Atlantic City, NJ.

Albert Greco, Professor of Marketing
Research cited in The Supreme Court of the United States case “Kirtsaeng, DBA BlueChristine99 v. John Wiley & Sons, Inc.” Certiorari to the United States Court of Appeals for the Second Circuit; majority decision by Justice Breyer; Supreme Court of the United States. No. 11-697.  
M.S. in Marketing Intelligence (MSMI)

The Graduate School of Business at Fordham offers a unique M.S. program in Marketing Intelligence that provides students with comprehensive skills in marketing analyticsRead more.
MARKETING AREA FACULTY - Rose Hill / Lincoln Center / Westchester

Lerzan Aksoy-Professor Alexander Buoye-Assistant Professor  Marina Carnevale-Assistant Professor Janet DiLorenzo-Clinical Assistant Professor  Hooman Estelami-Professor  Marcia Flicker-Associate Professor   David GautschiProfessor   Ahir Gopaldas– Assistant Professor  Albert Greco-Professor  Peter Johnson-Lecturer  Sertan Kabadayi-Chair/Associate Professor   Luke Kachersky-Assistant Professor  Lawrence King-Assistant Professor  Yuliya Komarova-Assistant Professor  Dawn Lerman-Professor & Senior Associate Dean  Timothy D. Malefyt-Clinical Associate Professor   Mohammad Nejad-Assistant Professor Genevieve O’Connor-Assistant Professor

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