Marketing Area news & information
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Dear Colleagues,

Greetings from Fordham University in New York City. It is hard to believe that summer is over!
Our marketing faculty have continued to do rigorous, managerially relevant research with impact and published in peer-reviewed journals. Under the Research section, you will see summaries of some of the selected publications of my colleagues.
During the summer, our faculty attended various conferences and presented their research in front of diverse audiences including both academics and practitioners. Our area had another prominent presence in the 25th annual Frontiers in Service Conference in Bergen, Norway, where it was announced that the Gabelli School of Business will host next year’s conference at Fordham University in New York City. You can read more details about the conference and find the link for the call for papers under the Hot Topics section.
While we have a great team of full-time faculty in the marketing area, we also work with an impressive group of part-time adjunct colleagues. Those business professionals with extensive industry experience deliver specialized courses on cutting-edge topics. In this issue of our e-newsletter, we highlight two of our part-time colleagues and their classes. Under the Teaching section, you can read about the Design Thinking course delivered by Martin Dominguez and the Multiplatform Advertising Sales course taught by Greg Licciardi.
We are very excited about holding the 5th edition of the Let’s Talk About Service (LTAS) Conference on December 8 and 9 at our brand-new business school building at the Lincoln Center campus, in the heart of Manhattan. This conference will offer two great workshops on the contemporary research methods used by service researchers. All the five – past, current and incoming-editors of the Journal of Service Research will discuss the methodologies available to service researchers in a panel moderated by the editor of the Journal of Service Management. You can read more about the LTAS Conference under the Hot Topics section.

Finally, the most recent U.S.News and World Report has ranked Fordham marketing area at #12 in the undergraduate specialty rankings, up from #16. I would like to thank my colleagues for making this happen! 

As always, please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. You can always contact me at 
kabadayi@fordham.eduI hope to hear from you!

Best wishes,
Sertan Kabadayi, PhD
Associate Professor of Marketing
Area Chair, Marketing

Is there a relationship between customer satisfaction and market penetration?
Alexander Buoye, Yuliya Komarova, Sertan Kabadayi, Mohammad Nejad, Lerzan Aksoy and their co-authors have further explored the 'Share of Wallet' and its exclusivity of making customers happy in the Journal of Service Management.

Does negative word of mouth affect a company's bottom line?
Adopting a new product may result in customer disappointment accompanied by spreading negative word-of-mouth. Mohammad Nejad, assistant professor, and his coauthors examined the impact of this outcome on a firm’s profit in a forthcoming article in the International Journal of Research in Marketing.

Does moral behavior in individuals influence lifestyle choices and well-being?
Yuliya Komarova, assistant professor and co-authors have published a paper titled, “The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being,” The special issue of Journal of Public Policy and Marketing on Transformative Consumer Research. 

Do income and insurance enable health care usage?
Genevieve O'Connor, assistant professor, explores the significance of health-insurance usage and the delivery system in the United States in the Journal of Financial Services Marketing.

Why do customers still stay with their banks even when they are dissatisfied with banking channels?
Sertan Kabadayi, associate professor, investigates customer experience and trust in the banking industry in a single-authored article in the Journal of Financial Services Marketing.
We are pleased to present two members of the marketing area adjunct faculty: Greg Licciardi and Martin Dominguez. They teach courses that provide students out-of-the-box thinking in preparation for their future careers. View the highlights of their courses: Multiplatform Advertising Sales and Design Thinking.


-The Frontiers in Service 2017 conference will be held at the Gabelli School of Business from June 22 to 25, 2017. For further details, call for abstract and participation, please view the website

-The "Let's Talk About Service" (LTAS) conference will take place at Fordham's Lincoln Center campus this December 8 and 9, 2016. PhD candidates and researchers from the service field will get together for this event, titled "Contemporary Methodologies for Service Research."  View the website for detailed information.

-Fordham's Gabelli School of Business has moved to its new home on the Lincoln Center Campus: 140 West 62nd Street, New York, NY 10023. Come visit our classrooms, conference rooms, faculty offices and the new Quinn Library.   

Annamaria Lusardi, professor from George Washington University School of Business will speak as part of our Distinguished Speaker Series. The lecture will be held on October 5, 2016, at the Gabelli School of Business. Feel free to join us for this interesting conversation if you are in the New York City area.
The most recent U.S.News and World Report that was released last week has ranked Fordham marketing area at #12 in the undergraduate specialty rankings, up from #16 last year! 

- Congratulations to Lerzan Aksoy and Alexander Buoye whose paper was one of the top four scientific papers on services marketing of all peer reviewed papers published in the scientific literature in 2015. They were finalists for the American Marketing Association SERVSIG Best Services Marketing Paper Award; this same paper was a finalist for best paper in the Journal of Service Research. Congratulations also to their co-authors: Timothy Keiningham, Carly Frennea, and Vikas Mittal.  

Congratulations to Lerzan Aksoy and Alexander Buoye who have received the Robert Johnston Outstanding Paper Award 2016 for their co-authored paper that appeared in the Journal of Service Management with Edward Malthouse, Bruce Cooil, Bart Lariviere, and Arne De Keyser.

- Congratulations to Sertan Kabadayi and Yuliya Komarova Loureiro for winning the Journal of Service Management's Robert Johnston Highly Commended Paper Award in the Emerald Citations of Excellence for 2016. They share this award with co-authors: Ruth Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Thorsten Gruber and David Solnet.

- Congratulations to Ahir Gopaldas, assistant professor, for receiving the marketing area Award for Excellence in Teaching.
Master of Science in Marketing Intelligence (MSMI)

Fordham offers a unique MS program in Marketing Intelligence.
It provides students with:
• Comprehensive skills in marketing analytics  
• Detailed knowledge of qualitative methods for revealing customer insights 
• Ability to make data-driven marketing decisions using various quantitative methods  
• Career-development workshops and applied projects

MARKETING AREA FACULTY - Rose Hill  /  Lincoln Center /  Westchester

Lerzan Aksoy- Professor & Associate Dean,  Alexander Buoye- Assistant Professor,  
Marina Carnevale- Assistant Professor,  
Marcia FlickerAssociate Professor, 
Hooman Estelami
Professor,  Janet DiLorenzo- Clinical Assistant Professor,  
David Gautschi- Professor,   Ahir Gopaldas- Assistant Professor,
Albert GrecoProfessor,  Timothy D. Malefyt- Clinical Associate Professor, 
Sertan KabadayiChair/Associate Professor,  Luke KacherskyAssistant Professor,  
Lawrence King- Assistant Professor,  
Peter Johnson- Clinical Assistant Professor, 
Dawn Lerman- Professor & Sr Assoc. Dean, Yuliya Komarova- Assistant Professor,  
Mohammad Nejad- Assistant Professor,   Genevieve O’Connor- Assistant Professor.

James WeldonLecturer. 
Copyright © 2016 FORDHAM UNIVERSITY, All rights reserved.
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FORDHAM UNIVERSITY - Marketing Area · 140 West 62nd Street · 4th floor · NYC, NY 10023 · USA

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