Fordham Marketing Area News & Information
View this email in your browser



Dear Colleagues,

I hope your semester is going well! This issue of our newsletter presents exciting news about the marketing area at Fordham University. Recently, three of our colleagues were invited to participate in the 1st Academic-Practitioner Research with Impact Workshop on “Customer Experience Management (CEM) and Big Data”in Manchester, UK. They joined academics from various disciplines to start interdisciplinary research projects in collaboration with practitioners from various companies on the opportunities and challenges for marketing managers pertaining to big data. You can read more under the Hot Topics section. We also launched a new initiative called “Train the Professor” which aims to bring our faculty together with industry professionals and to start an ongoing conversation.

Our faculty actively published in peer-reviewed journals on topics such as consumer commitment, using advertising for consumer wellbeing, and enhancing creativity in organizations, among others that you can view in our Research section. We continued to update our curriculum, most recently by offering a new course on entertainment marketing, which focuses on cutting edge opportunities and issues for this industry. You can read about this course in the Teaching section.

Please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. I am pleased to announce that the marketing faculty bio handbook is now available.

Best Regards,
Sertan Kabadayi, PhD
Associate Professor of Marketing
Area Chair, Marketing

What are the different components of customer commitment and how can managers optimize commitment?
Lerzan Aksoy, professor of marketing, and Alexander Buoye, assistant professor of marketing, along with their co-authors of a paper in the Journal of Service Research, completed an empirical study on consumer commitment.

How much of an introductory discount should a service firm offer to new customers, and for how long?
Mohammad Nejad, assistant professor, and Sertan Kabadayi, associate professor, published an article in the Journal of Financial Services Marketing in which they explore optimal managerial decisions regarding how to offer introductory pricing.

Can advertising enhance positive social bonds among consumers?
Timothy Malefyt, clinical associate professor, studies the influence of advertising and the bond it forms in our society in a single-authored paper in the Journal of Business Research.

How can organizational improvisation help improve product development in business?
Peter Johnson, clinical assistant professor, delves into this question by noting how creativity has been a "plus factor" in arts such as music, art and theater in a single-authored paper in the Journal of Business Anthropology.

What strategies enabled commercial scholarly publishers to charge higher prices?   
Professor Albert Greco analyses the suggested retail prices and output of new scholarly books in the Journal of Scholarly Publishing.

Should management move from absolute to relative metrics when studying customer satisfaction and buying behavior?  
Alexander Buoye, assistant professor, points to a significant effect when linking relative satisfaction to share of wallet in a paper published in the Global Economics and Management Review.

"Electricity as Money" was the title of an interesting presentation about energy usage, redirecting technology advances and the challenges of climate change, delivered by professor David Gautschi.


Entertainment is an integral part of our lives and is a growing field of interest. Professor Albert Greco introduced a new undergraduate course, Entertainment Marketing, that is anticipated to be popular with students.
Members of the Fordham marketing area faculty were invited to join the first Academic-Practitioner Research with Impact Workshopheld this January 2016 in Manchester, England.

In December 2015, George Thacker, CMO at Nestle Infant Nutrition/Gerber Life Insurance, spoke at our Train the Professor series and shared his reflections on decades of experience working in various marketing positions.

The marketing area welcomed two distinguished speakers in fall 2015: Villanova's Dr. Ronald Paul Hill and Dr. A. "Parsu" Parasuramanfrom the University of Miami, both presented informative, pertinent and well-regarded research.

Coming in May, a select group of marketing researchers will gather around The Moral Table to discuss the role of morality in the marketplace. Yuliya Komarova (Fordham University) and Gergana Nenkov (Boston University) are co-chairs of the conference, set for May 20th, 2016 at Fordham University's Lincoln Center campus in New York City.

Professor Lerzan Aksoy & Assistant Professor Alexander Buoye have won the Outstanding Paper of the Year Award by the Journal of Service Management.  Perceptions are relative: an examination of the relationship between relative satisfaction metrics and share of wallet. (Vol.26 Issue 1.) By: Timothy Keiningham, Bruce Cooil, Edward Malthouse, Alexander Buoye, Lerzan Aksoy, Arne De Keyser and Bart Lariviere. 
Professor Albert Greco's book Economics of Publishing has been chosen as an Outstanding Academic Title (OAT) by CHOICE Magazine for 2015 (published by the American Library Association). This is an honor bestowed to less than 3% of the submissions received by CHOICE over the course of the year.  
Master of Science in Marketing Intelligence (MSMI)
Fordham's MS in Marketing Intelligence provides students with:
• Comprehensive skills in marketing analytics  
• Detailed knowledge of qualitative methods for revealing customer insights 
• Ability to make data-driven marketing decisions using various quantitative methods  
• Career-development workshops and applied projects

 "100% of Fordham's U.S. MSMI graduates land jobs within 90 days of graduation."
                                            Dr. Peter Johnson, Program Director


MARKETING AREA FACULTY:   Rose Hill  |  Lincoln Center  |  Westchester

Sertan Kabadayi-Area Chair/Associate Professor,  Lerzan Aksoy-Associate Dean/Professor,  Alexander Buoye-Assistant Professor,  Marina Carnevale-Assistant Professor, Janet DiLorenzo-Clinical Assistant Professor,  Hooman Estelami-Professor,  Marcia Flicker-Associate Professor,  David Gautschi-Professor, Ahir Gopaldas-Assistant Professor,  Albert Greco-Professor,  Peter Johnson-Clinical Ass't Professor,  Luke Kachersky-Assistant Professor,  Larry King-Assistant Professor,  Yuliya Komarova-Assistant Professor,  Dawn Lerman-Associate Dean/Professor,  Timothy D. Malefyt-Clinical Assistant Professor,  Mohammad Nejad-Associate-Chair/Assistant Professor,  Genevieve O’Connor-Assistant Professor,  James Weldon-Lecturer.

Our MARKETING AREA FACULTY HANDBOOK is now available in PDF format.

Copyright © 2016  FORDHAM UNIVERSITY, all rights reserved.
Add our email address to your address book. Click on 'display to view images' at top.
Rose Hill Campus- Bronx, NY 10458. (718) 817-1000
Lincoln Center Campus- New York, NY 10023. (212) 636-6296

Westchester Campus- West Harrison, NY 10604. (914) 367-3426
unsubscribe from this list    update subscription preferences