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Fordham Marketing Area News & Information
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SUMMER-FALL 2015        MARKETING AREA NEWSLETTER

LETTER FROM THE CHAIR

Dear Colleagues,


Greetings from Fordham University in New York City. It is hard to believe that summer is over, and it is already fall! While summer in New York City was hot and recreation was tempting, our marketing faculty managed to be productive as always. They continued to do rigorous, relevant and impactful research and to publish in peer-reviewed journals. Under the Research section, you will see summaries of some of the selected publications of my colleagues, with topics ranging from investigation of the impact of country and customer characteristics on the relative satisfaction and share of wallet relationship to examining the relationship between customer satisfaction, loyalty intention and shareholder value at the firm and individual customer level. 
 
During the summer, our faculty also attended various conferences and presented their research in front of diverse audiences including both academics and practitioners. The most prominent of one was undoubtedly the Fordham marketing area's strong presence at the 24th annual Frontiers in Service Conference in July in San Jose, CA. Five of our faculty presented their papers in various sessions at this world’s leading conference on service research. You can read details under the Hot Topics section.

At Fordham’s Gabelli School of Business, applied learning unites the design and delivery of our courses, at the undergraduate and graduate levels. We believe that our students get the most out of their coursework if they are given the chance to apply what they learn to real-life problems, cases, and scenarios. With this in mind, we now offer a new course called Science of Shopping. Under the Teaching section, you can learn how students practically applied their course material in working with a supermarket in Brooklyn Heights, New York.

 
This academic year, we will continue hosting our Marketing Area Distinguished Speaker Series, in which distinguished scholars share their research with our marketing faculty and a group of guest faculty and PhD students from neighboring schools. The series will continue with two talks this fall: Dr. Ronald P. Hill from Villanova University and Dr. A. Parasuraman from University of Miami. Please check the Distinguished Speaker Series Section for details.

As always, please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. You can always contact me at
Kabadayi@Fordham.edu. I hope to hear from you!


Best Regards,
Sertan Kabadayi, PhD
Associate Professor of Marketing
Area Chair, Marketing

RESEARCH
Is the relationship between customer satisfaction, loyalty intention and shareholder value the same at the firm and customer level?   
Lerzan Aksoy, professor of marketing, and her co-authors of a forthcoming paper in the Journal of Marketing Research 
reviewed 10 years of data from 137 firms for this new groundbreaking study.

 
Does marketing have a negative or positive influence?
Ahir Gopaldas, assistant professor of marketing, discusses positive marketing that creates value for the firm, its customers, and society at large, in a single-authored paper in the Journal of Business Research.

How do need for service, enabling factors, and predisposing characteristicsinfluence access to service?

Genevieve O'Connor, assistant professor of marketing, explores the moderating influence of predisposing variables on the relationship between insurance and health services utilization in her single-authored paper in the International Journal of Bank Marketing.

What is the impact of country and customer characteristics on the relative satisfaction and share of wallet relationship?
Alexander Buoye, assistant professor of marketing, compares absolute and relative satisfaction models and the impact of those factors when using relative metrics in a single-authored paper in the Journal of Service Theory and Practice.

With advanced technology, is multi-channel integration still necessary?
AMA SERVSIG has invited Sertan Kabadayi, associate professor of marketing, to write about a topic that, he believes, needs more attention from the service research community.
HOT TOPICS
Our marketing area had a strong presence at the 24th Annual Frontiers in Service Conference that was held in July in San Jose, California.

The unification of the Fordham's two business schools is complete under the leadership of Dean Donna Rapaccioli. Welcome to the new Gabelli School of Business
DISTINGUISHED SPEAKER SERIES
We are pleased to announce two upcoming guests: Villanova's Dr. Ronald Paul Hill will visit Fordham on October 28, 2015, and 
the University of Miami's Dr. Parsu Parasuraman will join us on November 11, 2015. Each will participate in our Distinguished Speaker Series, a day of information & conversation.
TEACHING 
Students learn from attending class, studying and reading, but nothing teaches like experience. Timothy Malefyt, clinical associate professor of marketing, introduces a new course, the Science of Shopping, that has a real impact.
 
ALUMNI
Pam Ariyakulkan (MBA '12)- Manager of Global Media and Digital Strategy at Hewlett Packard, provides advice to current Gabelli School students. 
CONGRATULATIONS
Dr. Lerzan Aksoy, professor of marketing, and her co-authors won the 2014 Robert B. Johnston Outstanding Paper Award from the Journal of Service Management for research, July 2015.  
In August 2015, Dr. Aksoy and Dr. Dawn Lerman were 
appointed associate deans at the Gabelli School of Business.


Dr. Mohammad Nejad and Dr. Ahir Gopaldas, assistant professors of marketing, received the Marketing Area Award for Excellence in Teaching  and Excellence in Research, respectively, in September 2015. 

Dr. Ahir Gopaldas, assistant professor of marketing, has been invited to join the Editorial Review Board at the Journal of Consumer Researchthe premier scientific journal for consumer research.  
Also, Dr. Gopaldas was asked to speak at the PhD Project Marketing Doctoral Students Association Conference, held in August 2015 in Chicago. 
Master of Science in Marketing Intelligence (MSMI)
Fordham's MS in Marketing Intelligence provides students with:
• Comprehensive skills in marketing analytics  
• Detailed knowledge of qualitative methods for revealing customer insights 
• Ability to make data-driven marketing decisions using various quantitative methods  
• Career-development workshops and applied projects

    "83% of Fordham's MSMI land jobs within 90 days of graduation."
                                                                                           Dr, Peter Johnson, Director


-The first MSMI alumni reunion was held in May 2015.

MARKETING AREA FACULTY:   Rose Hill  |  Lincoln Center  |  Westchester

Sertan Kabadayi-Area Chair/Associate Professor,  Lerzan Aksoy-Associate Dean/Professor,  Alexander Buoye-Assistant Professor,  Marina Carnevale-Assistant Professor, Janet DiLorenzo-Clinical Assistant Professor,  Hooman Estelami-Professor,  Marcia Flicker-Associate Professor,  David Gautschi-Professor, Ahir Gopaldas-Assistant Professor,  Albert Greco-Professor,  Peter Johnson-Clinical Ass't Professor,  Luke Kachersky-Assistant Professor,  Lawrence King-Assistant Professor,  Yuliya Komarova-Assistant Professor,  Dawn Lerman-Associate Dean/Professor,  Timothy D. Malefyt-Clinical Associate Professor,  Mohammad Nejad-Associate-Chair/Assistant Professor,  Genevieve O’Connor-Assistant Professor,  James Weldon-Lecturer.

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Westchester Campus West Harrison, NY 10604. (914) 367-3426


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NEW YORK IS MY CAMPUS, FORDHAM IS MY SCHOOL
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