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  Fordham - Marketing Area News & Information       
Dear FNAME,

It is a pleasure to share this edition of the marketing area’s newsletter with you. We begin by sharing the marketing area faculty’s recent publications spanning topics on consumer financial wellbeing, transforming services and designing consumer experiences, financial innovations, and school approaches to certain AACSB standards.

Find viewpoints on the marketing aspects of the Winter Olympics and Super Bowl in the second edition of the MSMI Intelligencer Report. We also invite you to follow the Marketing Area LinkedIn page to connect with marketing faculty, alumni, students, administration and other members. You can also find a list of our speaker events, to which you are invited to join virtually.

As usual, please feel free to get in touch with me at mnejad@fordham.edu or any marketing area faculty if you have any ideas for collaboration with our area.

Mohammad G. Nejad
Chair, Marketing Area

RESEARCH PUBLICATIONS 

-Gallan, Andrew, Sertan Kabadayi, Faizan Ali, Anu Helkkula, Luorong Wu, and Ye Zheng, (2021), “Transformative Hospitality Services: A Conceptualization and a Roadmap for Hospitality Organizations” Journal of Business Research, Vol. 134 No.6, pp. 171-183. More

-Newmeyer, Casey, Dee Warmath, Genevieve O'Connor, Nancy Wong, “Is Savings Automation Helpful? It Depends on Whether You Have a Savings Habit,” Journal of Public Policy & Marketing. More

-Ahir Gopaldas, Siebert, A. and Ertimur, B. (2021), "Designing servicescapes for transformative service conversations: lessons from mental health services," Journal of Consumer Marketing. More

-Mohammad G. Nejad (2022), Research on financial innovations: an interdisciplinary review. Forthcoming in the International Journal of Bank Marketing. More


-Warmath, Dee, Casey NewmeyerGenevieve O'Connor, and Nancy Wong, Have I Saved Enough to Social Distance? The Role of Household Financial Preparedness in Public Health Readiness,” Journal Consumer Affairs. More

-Sertan Kabadayi and Greer Jason-DiBartolo, (2021), “An Exploratory Study of How Business Schools Approach AACSB’s Societal Impact Standard,” the Journal of Education for Business. More
RESOURCES
With the Olympics and the Super Bowl coming up soon, the February MSMI Intelligencer Report takes a look at what will impact marketers and their Brands. The MS in Marketing Intelligence Newsletter: MSMI Intelligencer Report.

Explore the nine career domains in marketing!
Visit our Careers in Marketing 
Website  

Advertising   Marketing Research
Brand & Product Mgmt   Marketing Strategy & Mgmt
Business Development & Sales   Public Relations
Data Analytics   Retail Marketing
Digital Marketing  

The Marketing Area's Official LinkedIn page had a successful launch. We invite you to 'FOLLOW US' to connect with the community LinkedIn page. 

AREA  EVENTS
The marketing area has invited two guests to speak as part of the Industry Speaker Series virtual meetings. Nishan Lahood, Assistant Brand Lead at Sanofi Pharmaceutical, will provide a presentation on February 16, 2022 and Nick Hardiman, Principal Account Manager, European Automotive at Google, will speak on April 6th, 2022Please email alahood@fordham.edu to receive a zoom link.
The Consumer Financial Well-Being Initiative continues with two upcoming speakers: Haewon Yoon from Indiana University will present on March 24th, and Laurel Aynne Cook, Associate Professor at West Virginia University will talk in our April 20th eventPlease email alahood@fordham.edu to receive a zoom link.

CONGRATULATIONS
-Dawn Lerman for being designated the ANA Educational Foundation's first ever "Professor-in-Residence" in recognition of her leadership and contributions over the years helping the organization build its programs and educate the industry about the needs of academia.

MARKETING AREA FACULTY:   BRONX /  LINCOLN CENTER /  WESTCHESTER CAMPUSES
Lerzan Aksoy - Professor/Associate Dean                    Sertan Kabadayi - Professor  
Marina Carnevale - Associate Professor Luke Kachersky - Associate Professor
Anthony Defrancesco - Lecturer Yuliya Komarova - Associate Professor 
Hooman Estelami - Professor Dawn Lerman - Professor
Marcia Flicker Associate Professor Timothy Malefyt - Clinical Professor
David Gautschi Professor  Mohammad Nejad -Assoc. Professor/Area Chair
Ahir Gopaldas Associate Professor  Genevieve O’Connor - Associate Professor
Albert Greco - Professor   Hoori Rafieian - Assistant Professor    
Peter Johnson - Clinical Associate Professor  

                                                                                      

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