It is a pleasure to share this edition of the marketing area’s newsletter with you. We begin by sharing the marketing area faculty’s recent publications spanning topics on consumer financial wellbeing, transforming services and designing consumer experiences, financial innovations, and school approaches to certain AACSB standards.
Find viewpoints on the marketing aspects of the Winter Olympics and Super Bowl in the second edition of the MSMI Intelligencer Report. We also invite you to follow the Marketing Area LinkedIn page to connect with marketing faculty, alumni, students, administration and other members. You can also find a list of our speaker events, to which you are invited to join virtually.
As usual, please feel free to get in touch with me at firstname.lastname@example.org or any marketing area faculty if you have any ideas for collaboration with our area.
Mohammad G. Nejad
Chair, Marketing Area