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  Fordham - Marketing Area News & Information       
LETTER FROM THE CHAIR

Dear <<First Name>>,

Fordham’s Marketing Area has launched a comprehensive guide to marketing careers (see Link). This resource offers a holistic overview of the diverse career domains within the field of marketing. The research team used a ground-up approach to conduct an extensive study by monitoring the postings on major online job boards in the U.S. and synthesizing the posted job titles and descriptions. Nine primary domains were identified, and the most prevalent job positions within each domain were presented along with an overview.

We also launched the marketing area LinkedIn page (
Link) to keep in touch with you, faculty, students, alumni, and anyone else who is interested in keeping in touch with our area. I cordially invite you to ‘follow’ our page.

In this issue, you will find research conducted by my colleagues. Over the last few months, the marketing faculty have published in journals such as Harvard Business ReviewJournal of Service ResearchInternational Journal of Research in MarketingJournal of Interactive MarketingJournal of Business Research, and International Journal of Hospitality Management. You can read more about their research and publications, below.

I also convey my heartfelt congratulations to my colleagues, Dr. Luke Kachersky and Dr. Marina Carnevale, for their promotion to the rank of Associate Professor, and to Dr. Genevieve O'Connor for winning the Best Reviewer Award from the Journal of Services Marketing.

As usual, please feel free to get in touch with me at mnejad@fordham.edu, or any of my colleagues in the marketing area if you have any ideas for collaboration or joint projects.


Best regards,
Mohammad G. Nejad

Area Chair, Marketing
Associate Professor of Marketing

We are excited to announce the release of the
Careers in Marketing website. This website provides the most comprehensive and up-to-date career paths in marketing. Visit our website to explore the exciting careers in marketing! 


This quick guide helps marketing professionals, academics, and students to realize the diversity in
today’s competitive job market.
 Website link & More 

We are happy to introduce to you the
Marketing Area's Official LinkedIn page,
and invite you to click on this link to 'FOLLOW' us. LinkedIn Page


RANKINGS
The Gabelli School of Business programs have continuously ranked among the top programs in the US. The US News & World Report ranked our graduate marketing specialty 14th and our undergraduate marketing program 17th in the United States in 2021.

RESEARCH PUBLICATIONS
An article in the Harvard Business Review, "What’s the Right Customer Experience for Your Brand?" by Lerzan Aksoy and her co-authors, was published in the July 30, 2021 issue. More

In a forthcoming articleLerzan Aksoy and co-authors focus on the pandemic and how it has affected "global trends in hospitality," in an issue of the Journal of Business Research. More
Genevieve O'Connor and her co-authors, leading marketing researchers in the field, talk about a patient's healthcare with the use of technology, and how it affects their customer experience, in an upcoming issue of the Journal of Interactive Marketing. More

In an article titled, “Transformative Service Initiatives: Enabling Access and Overcoming Barriers for People Experiencing Vulnerability,” academic researchers and Sertan kabadayi analyze people experiencing vulnerabilities in a forthcoming issue of the Journal of Service Research. More

In an upcoming article in the International Journal on Research in Marketing, Lerzan Aksoy leads a team of researchers to identify corporate responsibility; is it to stakeholders, or shareholders? More

Sertan Kabadayi and his co-authors identify consumers' dining-out habits and precautions after the COVID-19 pandemic. This is published in the International Journal of Hospitality Management. More
The Journal of Service Research Special Issue on “Sustainable Service” 
The Journal of Service Research (JSR) invites competitive article submissions for a special issue on Sustainable Service. The goal of the special issue is to stimulate research on service sustainability. JSR welcomes submissions from all disciplines with a service interest
The submission deadline is March 1, 2022. More

MARKETING AREA EVENTS
The Marketing Area Industry Speaker Series continued this September with virtual webinars. We were pleased that our first speaker was the Creative Effectiveness Lead at Google, Esty Gorman. The talk titled "Wait, Wait, Don’t Skip: Capturing Attention with Creative," discusses the power of YouTube, and how to help brands get their message across. More
As part of the Consumer Financial Well-Being Initiative, our first virtual presentation was led by two financial & marketing gurus: Erin B. Taylor and Anette Brolos from Finthropology. The talk was titled, "Female Finance on the Move," discussing the new trend to offer financial services targeted to women. More

The 4th annual American Innovation Conference will be hosted virtually by the Gabelli School of Business this coming November 4th, 2021. It is dedicated to sharing, collaborating, and celebrating customer-focused innovation and its impact on company success. Join us for this event! Register here


MS IN MARKETING INTELLIGENCE
The MS in Marketing Intelligence (MSMI) program is ranked 11th globally in E-business and Digital Marketing and has maintained an excellent job placement. Even in the current challenging job market, our graduates this year were hired by companies such as Morgan Stanley, Grubhub, and Amazon.com.
 
Peter Johnson and Linda Luca are academic co-directors of the MS in Marketing Intelligence 
program. View the program Fact Sheet.  

CONGRATULATIONS
Congratulations to Marina Carnevale and Luke Kachersky who have been promoted to the rank of Associate Professor at the Gabelli School of Business.

Congratulations to
Genevieve O'Connor, Associate Professor who has won the Best Reviewer Award for the Journal of Services Marketing in 2020.

MARKETING AREA FACULTY: BRONX /  LINCOLN CENTER /  WESTCHESTER CAMPUS
Lerzan AksoyProfessor/Associate Dean                    Sertan Kabadayi - Professor  
Marina Carnevale - Associate Professor Luke Kachersky - Associate Professor
Anthony Defrancesco - Lecturer Yuliya Komarova - Associate Professor 
Hooman Estelami - Professor Dawn Lerman - Professor
Marcia Flicker Associate Professor Timothy Malefyt - Clinical Professor
David Gautschi Professor  Mohammad Nejad -Assoc. Professor/Area Chair
Ahir Gopaldas Associate Professor  Genevieve O’Connor - Associate Professor
Albert Greco - Professor   Hoori Rafieian - Assistant Professor    
Peter Johnson - Clinical Associate Professor  

                                                                                      

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