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LETTER FROM THE CHAIR
Dear FNAME,
Fordham’s Marketing Area has launched a comprehensive guide to marketing careers (see Link). This resource offers a holistic overview of the diverse career domains within the field of marketing. The research team used a ground-up approach to conduct an extensive study by monitoring the postings on major online job boards in the U.S. and synthesizing the posted job titles and descriptions. Nine primary domains were identified, and the most prevalent job positions within each domain were presented along with an overview.
We also launched the marketing area LinkedIn page (Link) to keep in touch with you, faculty, students, alumni, and anyone else who is interested in keeping in touch with our area. I cordially invite you to ‘follow’ our page.
In this issue, you will find research conducted by my colleagues. Over the last few months, the marketing faculty have published in journals such as Harvard Business Review, Journal of Service Research, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Business Research, and International Journal of Hospitality Management. You can read more about their research and publications, below.
I also convey my heartfelt congratulations to my colleagues, Dr. Luke Kachersky and Dr. Marina Carnevale, for their promotion to the rank of Associate Professor, and to Dr. Genevieve O'Connor for winning the Best Reviewer Award from the Journal of Services Marketing.
As usual, please feel free to get in touch with me at mnejad@fordham.edu, or any of my colleagues in the marketing area if you have any ideas for collaboration or joint projects.
Best regards,
Mohammad G. Nejad
Area Chair, Marketing
Associate Professor of Marketing
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We are excited to announce the release of the
Careers in Marketing website. This website provides the most comprehensive and up-to-date career paths in marketing. Visit our website to explore the exciting careers in marketing!
This quick guide helps marketing professionals, academics, and students to realize the diversity in
today’s competitive job market. Website link & More
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We are happy to introduce to you the
Marketing Area's Official LinkedIn page,
and invite you to click on this link to 'FOLLOW' us. LinkedIn Page
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The Gabelli School of Business programs have continuously ranked among the top programs in the US. The US News & World Report ranked our graduate marketing specialty 14th and our undergraduate marketing program 17th in the United States in 2021.
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An article in the Harvard Business Review, "What’s the Right Customer Experience for Your Brand?" by Lerzan Aksoy and her co-authors, was published in the July 30, 2021 issue. More
In a forthcoming article, Lerzan Aksoy and co-authors focus on the pandemic and how it has affected "global trends in hospitality," in an issue of the Journal of Business Research. More
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Genevieve O'Connor and her co-authors, leading marketing researchers in the field, talk about a patient's healthcare with the use of technology, and how it affects their customer experience, in an upcoming issue of the Journal of Interactive Marketing. More
In an article titled, “Transformative Service Initiatives: Enabling Access and Overcoming Barriers for People Experiencing Vulnerability,” academic researchers and Sertan kabadayi analyze people experiencing vulnerabilities in a forthcoming issue of the Journal of Service Research. More
In an upcoming article in the International Journal on Research in Marketing, Lerzan Aksoy leads a team of researchers to identify corporate responsibility; is it to stakeholders, or shareholders? More
Sertan Kabadayi and his co-authors identify consumers' dining-out habits and precautions after the COVID-19 pandemic. This is published in the International Journal of Hospitality Management. More
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The Journal of Service Research Special Issue on “Sustainable Service”
The Journal of Service Research (JSR) invites competitive article submissions for a special issue on Sustainable Service. The goal of the special issue is to stimulate research on service sustainability. JSR welcomes submissions from all disciplines with a service interest. The submission deadline is March 1, 2022. More
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The Marketing Area Industry Speaker Series continued this September with virtual webinars. We were pleased that our first speaker was the Creative Effectiveness Lead at Google, Esty Gorman. The talk titled "Wait, Wait, Don’t Skip: Capturing Attention with Creative," discusses the power of YouTube, and how to help brands get their message across. More
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As part of the Consumer Financial Well-Being Initiative, our first virtual presentation was led by two financial & marketing gurus: Erin B. Taylor and Anette Brolos from Finthropology. The talk was titled, "Female Finance on the Move," discussing the new trend to offer financial services targeted to women. More
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The 4th annual American Innovation Conference will be hosted virtually by the Gabelli School of Business this coming November 4th, 2021. It is dedicated to sharing, collaborating, and celebrating customer-focused innovation and its impact on company success. Join us for this event! Register here
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MS IN MARKETING INTELLIGENCE
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The MS in Marketing Intelligence (MSMI) program is ranked 11th globally in E-business and Digital Marketing and has maintained an excellent job placement. Even in the current challenging job market, our graduates this year were hired by companies such as Morgan Stanley, Grubhub, and Amazon.com.
Peter Johnson and Linda Luca are academic co-directors of the MS in Marketing Intelligence
program. View the program Fact Sheet.
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Congratulations to Marina Carnevale and Luke Kachersky who have been promoted to the rank of Associate Professor at the Gabelli School of Business.
Congratulations to Genevieve O'Connor, Associate Professor who has won the Best Reviewer Award for the Journal of Services Marketing in 2020.
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MARKETING AREA FACULTY: BRONX / LINCOLN CENTER / WESTCHESTER CAMPUS
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