Fordham - Marketing Area News & Information       
LETTER FROM THE CHAIR                               Photo by Zack Miklos, GSB '18


Greetings from New York City. I hope you all had joyous holidays and a relaxing break.
As usual, our marketing faculty has spent their fall term working on various research projects. Under the Research section, you can read summaries of some of the selected publications of my colleagues, with topics ranging from pricing, to multiple channel complexity, to distance learning technology.

Developing new courses on cutting edge topics is something that our faculty continuously work on. You can read about two such courses under the Teaching section.

We are very happy that the Gabelli School of Business has launched its first fully online MS program, MS in Strategic Marketing Communications. This online program is a result of a collaboration with our colleagues in the communications and media management area. You can read more about it using the link below.

We are very proud of the new Travel Scholarship Program that the Gabelli School of Business has launched in collaboration with the AMA SERVSIG. You can learn about this new exciting initiative below.

As always, please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. You can always contact me at If you happen to be in New York City, feel free to stop by our campus and say "hi."

Best Regards,

Sertan Kabadayi, PhD
Professor of Marketing
Area Chair, Marketing

In their paper in Industrial Marketing Management, Sertan Kabadayi and his co-authors provide a conceptual definition and measurement of multiple channel complexity. More

Yuliya Komarova  and co-authors identify a condition under which indulging without a reason "feels right" and produces a more positive emotional reaction in their paper, in the International Journal of Research in Marketing. More

Hooman Estelami and Mohammad Nejad explore how a manager's price responses to price cuts by a competitor are affected by his/her cognitive style, gender, and entrepreneurial attitudes in their paper in the Journal of Product and Brand Management. More

In their co-authored paper, three Gabelli marketing colleagues, Marina Carnevale, Yuliya Komarova, and Sertan Kabadayi, investigate how consumers’ trust in a brand, as well as their trusting beliefs about a brand, may moderate the relationship between consumers’ perceived product risk and their perceived value of that product in the Journal of Creating ValueMore

Ahir Gopaldas and his co-authors identify some of the key reasons that scholarly articles are rejected and explain how to reduce the likelihood of rejection in Qualitative Market Research. More

In his single-authored paperin the American Journal of Business Education, Hooman Estelami profiles three specific distance-learning technologies that are emerging as revolutionary forces in business educationMore

Albert Greco and his co-authors examine the gender gap in book publishing in U.S. English departments, and offer recommendations on how marketing strategies can be used to ameliorate that gender gap in the Publishing Research QuarterlyMore

Online MS in Strategic Marketing Communications.

The Gabelli School of Business has launched its fully online MS program as a collaboration between the Marketing and Communications and Media Management Areas. For details please visit this link.

The 6th Edition of Let's Talk About ServiceLTAS 2017, was held at the University of Antwerp, Belgium. The theme was “Young service researchers got talent: bridging academia and business.” Sertan Kabadayi was a member of the organizing committee and delivered one of the keynote speeches. Genevieve O'Connor also attended and worked with a team including faculty mentors on an applied project with a European company in the healthcare field. Photos & More.
With the assistance of Timothy Malefyt, the marketing area continued to organize the Industry Speaker Series that provided our students with engaging information about marketing strategies and new brand launches.         
Article & More
On December 14, 2017, the Gabelli School of Business welcomed Mad Hatters New York with keynote speaker Irene Ng, who discussed today's personal data and how it is collected, analyzed, and controlled by corporations. The title, "The 7-Trillion-Dollar Secret Economy," was relevant and enlightening to students at all levels. More 
Sertan Kabadayi, professor of marketing at Fordham University and Linda Nasr, assistant professor of marketing at Texas State University will co-chair a special session on Transformative Service Research at the 2018 AMA Winter Academic Conference.
The newly launched AMA SERVSIG and Gabelli School of Business Travel Scholarship Program aims to provide financial support to a PhD student/junior faculty from a developing country so he or she can attend the Frontiers in Service Conference, the premier global conference in the services field. For further information read more.
The Consulting Cup took place in December. The team with Peter Johnson as their faculty advisor won the Cup. More

Associate professor 
Mohammad Nejad has designed a brand new mini-course on Digital Marketing AnalyticsMore
In The Language of Consumers course, Dawn Lerman teaches how language can be used strategically and tactically to connect brands to consumersMore

As part of our Distinguished Speaker Series, Dr. Raymond Fisk, from Texas State University, visited us in October. Colleagues from other Gabelli academic areas, PhD students, and guests from neighboring schools attended this talk. More

The Frontiers in Service Conference will be held at Texas State University in Austin, Texas, September 6-9, 2018.
The Marketing Edge Collegiate Summit is a program that exposes students to new ideas and prepares them for future careers in marketing. This event will be held again at the Gabelli School of Business this coming June 4-6, 2018. More

Students in the MS in Marketing Intelligence program had a firsthand experience with American football, from learning the rules of the game to watching 
enthusiastic cheerleaders. With mini pom poms and flags in hand, our students were immersed in our favorite American past-time, football. Photos 
Fordham's MS in Marketing Intelligence (MSMI) provides students with:
• Career-development workshops and applied projects
• The ability to make data-driven marketing decisions using various quantitative methods  
• Detailed knowledge of qualitative methods for revealing customer insights 
• Comprehensive skills in marketing analytics.

Program Director: Peter Johnson, DPS

MARKETING AREA FACULTY: Rose Hill  |  Lincoln Center  |  Westchester

Lerzan Aksoy - Associate Dean / Professor

Alexander Buoye - Assistant Professor


Marina Carnevale - Assistant Professor  

Janet DiLorenzo - Clinical Asst. Professor  

Hooman Estelami - Professor

Marcia Flicker - Associate Professor

David Gautschi - Professor

Ahir Gopaldas - Assistant Professor

Albert Greco - Professor

Peter Johnson - Clinical Asst. Professor  

Sertan Kabadayi- Area Chair/Professor
Luke Kachersky- Assistant Professor 
Lawrence King- Assistant Professor  
Yuliya Komarova- Assistant Professor 
Dawn Lerman- Associate Dean/Professor  
Timothy D. Malefyt-Clin. Assoc. Professor  
Mohammad Nejad- Associate Professor
Genevieve O’Connor- Assistant Professor 

Marketing Area Handbook 2018 View
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