Fordham - Marketing Area News & Information


Greetings from New York City. We had quite a busy summer here at the Gabelli School of Business.
Our marketing faculty has spent their summer working on various research projects. Under the Research section, you can read summaries of some of the selected publications of my colleagues, with topics ranging from consumer retaliatory behaviors, to health insurance premiums, to customer experience and commitment.

We hosted the Frontiers in Service conference, the world’s leading annual conference on service research, at our Lincoln Center campus, at the heart of Manhattan, from June 22 to 25, 2017. More than 400 attendees from 40 countries shared their research and insights on a wide range of services-related topics while having a real NYC experience! You can read more about this conference under the Hot Topics section.

Prior to the Frontiers Conference, the AMA SERVSIG Doctoral Consortium in 2017 also took place here at Fordham from June 21 to 22, 2017 with a record breaking-number of attendees. I had the distinct pleasure of co-hosting the Doctoral Consortium with Lisa Brüggen from Maastricht University and Yany Grégoire from HEC Montréal. You can read more about the Doctoral Consortium under the Hot Topics section.

Applied learning lies at the core of our teaching philosophy, not only in our marketing area but also at the Gabelli School of Business. You can read about the applied projects that our students in the MS in Marketing Intelligence program completed over the summer under the Teaching section. 

As always, please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. You can always contact me at If you happen to be in New York City, feel free to stop by our campus and say "hi."

Best Regards,
Sertan Kabadayi, PhD
Professor of Marketing
Area Chair, Marketing

When consumers are wronged by a company, do they always retaliate against the guilty firm?
Yuliya Komarova, assistant professor of marketing, and her co-authors address this question in a forthcoming article in the Journal of Service Research. More

What role do competition and population characteristics play in health insurance premiums?
Genevieve O'Connor, assistant professor of marketing, explores the effects of the healthcare insurance market in her single-authored paper in the Journal of Public Policy & Marketing. More

What is the relationship between customer experience and customer commitment?
Alexander Buoye, assistant professor of marketing, and his co-authors examine that relationship in their paper in the Journal of Services Marketing. More

What factors determine a manager's price responses to price cuts by a competitor?
Hooman Estelami and Mohammad Nejad, professor and associate professor (respectively), examine this question in a forthcoming paper in the Journal of Product and Brand Management. More

Can stories elicit positive brand attitude?
Marina Carnevale, assistant professor of marketing, and her co-authors discuss consumer attitudes towards a brand in a forthcoming article in the Journal of Consumer Behavior. More

Where are the women over 40?
Ahir Gopaldas, assistant professor of marketing, and his co-author discuss the double standard between men and women in a forthcoming article in Consumption, Markets and Culture. More

The Gabelli School of Business hosted the 25th Annual Frontiers in Service Conference from June 22 to 25, 2017. View a collection of photos from the conference. The attendees exceeded 400, arriving from 40 countries. Lerzan Aksoy, professor of marketing at Fordham, and Timothy Keiningham, associate professor from St. John's University, co-chaired this truly global premier service conference. Attendees 
were welcomed by Dean Donna Rapaccioli. More 
The AMA SERVSIG Doctoral Consortium was June 21 to 22, 2017, one day before the Frontiers in Service Conference, with a record-breaking 75 PhD candidates in attendance and co-chaired by Yany Grégoire (HEC Montréal), Lisa Brüggen (Maastricht University), and Sertan Kabadayi (Fordham University). Read More from AMA SERVSIG "Your Service Research Community" bulletin. View photos.

As part of our Distinguished Speaker Series, from Texas State University, Dr. Raymond Fisk will visit the Gabelli School of Business on October 4, 2017. Professor Fisk will talk about his own research and the Transformative Service Collaborative. More

Students in the MS in Marketing Intelligence program participated in an applied summer project that provided them with valuable work experience using their classroom knowledge.

Peter Johnson, director of the program, explains the benefits of this applied project to our teaching program. More

The Marketing Edge Collegiate Summit is a program that provides students with development, training, and growth in the marketing field. In June 2017, the summit was held at the Gabelli School of Business in a collaborative effort with our marketing area. Due to the success of this year's event, the 2018 summit will again take place at Fordham's Lincoln Center Campus from June 4 to 6, 2018. More

Alexander Buoye, Yuliya Komarova, Sertan Kabadayi, Mohammad NejadLerzan Aksoy, and their co-authors received the 2016 Robert B. Johnston Outstanding Paper Award at the Frontiers conference, from the editor of the Journal of Service Management, for their article titled, “Is Share of Wallet Exclusively about Making Customers Happy or Having More Customers?  Exploring the Relationship between Satisfaction and Double Jeopardy,” Journal of Service Management, Vol. 27, No. 4, pp. 434-459 (July 2016). Photo

The 2017 Special Issue Best Paper Award winners were Sertan Kabadayi, Yuliya Komarova, and Marina Carnevale, for their article, “Customer Value Creation in Multichannel Systems: The Interactive Effect of Integration Quality and Multichannel Complexity,” published in the Journal of Creating Value, Vol. 3 (1), pp. 1-18. Photo

Sertan Kabadayi has been appointed "treasurer" of the AMA SERVSIG board. More

Fordham's MS in Marketing Intelligence (MSMI) 
• Career-development workshops and applied projects
• Ability to make data-driven marketing decisions using various quantitative methods  
• Detailed knowledge of qualitative methods for revealing customer insights 
• Comprehensive skills in marketing analytics.

Director, Peter Johnson, DPS

MARKETING AREA FACULTYRose Hill  |  Lincoln Center  |  Westchester

Lerzan Aksoy - Associate Dean / Professor

Alexander Buoye - Assistant Professor

Marina Carnevale - Assistant Professor  

Janet DiLorenzo - Clinical Asst. Professor  

Hooman Estelami - Professor

Marcia Flicker - Associate Professor

David Gautschi - Professor

Ahir Gopaldas - Assistant Professor

Albert Greco - Professor

Peter Johnson - Clinical Asst. Professor  

Sertan Kabadayi - Area Chair/Professor
Luke Kachersky - Assistant Professor 
Lawrence King - Assistant Professor  
Yuliya Komarova - Assistant Professor 
Dawn Lerman- Associate Dean/Professor  
Timothy D. Malefyt- Clin. Assoc.Professor  
Mohammad Nejad - Associate Professor
Genevieve O’Connor - Assistant Professor
James Weldon - Lecturer
Marketing Area Bio Handbook 2017 View
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