Fordham - Marketing Area News & Information       
LETTER FROM THE CHAIR                         


It is a pleasure to share the Spring 2021 edition of our area's newsletter with you. The Global Pandemic has caused so many challenges for people's lives, affecting their health and well-being, and the world economy in general. To counter these effects, there is a need for proactive measures by universities to assist in the recovery for years to come.

As part of this effort, the Marketing area at the Gabelli School of Business has organized a virtual roundtable panel discussion titled "Transforming and Leveraging Business Communities During and Post COVID-19 Crisis". The panelists will share their recovery and rebuilding lessons from 9/11, SARS, and the Great Recession of 2008 and the implications. I invite you to join us in this virtual event which will take place on Wednesday, March 17th from 3:30 to 5:00 pm EST.

I also would like to discuss possible collaborations between our educational programs. A critical decision for senior undergraduate students is their plans post-graduation. Studying marketing at our Lincoln Center campus in New York City, the global center of marketing, may be a viable choice. Our MS in Marketing Intelligence
(MSMI) program seeks to help students bridge the gaps between marketers' managerial decisions and the needed technical skills. I invite you to discuss the marketing programs at our schools and explore the synergies and collaborations that might emerge between our departments to enhance opportunities for students.

As usual, this newsletter shares with you my colleagues' latest research publications. My colleague, Dr. Sertan Kabadayi, is co-editing the Journal of Services Marketing's special issue on how the Service Discipline can help reduce human suffering and improve their well-being
. You will also learn about the marketing area's additional activities at the Gabelli School of Business, Fordham University. I hope you enjoy reading the newsletter.

Best Regards,
Mohammad Nejad, PhD
Area Chair, Marketing
Associate Professor of Marketing

Lerzan Aksoy and her co-authors discuss the role of service firms; can they improve societal health and symbiotic value? in a forthcoming issue of the Journal of Service Management. More 

In a co-authored paper, Yuliya Komarova identifies how consumers, societies, and ecologies face many challenges to well-being, in a forthcoming issue of the Journal of Public Policy & Marketing. More
In a paper, Sertan Kabadayi and his co-authors explain the challenges that limit the access of healthcare services to refugees, in a forthcoming article in the Journal of Services Marketing. More

Are magic rituals practiced in sports as a means of coping? This is discussed in an article in the Journal of Business Anthropology, by Timothy Malefyt and Peter Johnson. More 

Sertan Kabadayi and his co-authors provide insight in a paper titled, "Creating hospitable service systems for refugees during a pandemic: leveraging resources for service inclusion;" forthcoming in the Journal of Service Theory and Practice. More 

In a recent article, Lerzan Aksoy and her co-authors examine what managers are faced with today, deciding between investing more in experience design or improving experience delivery, in the Journal of Retailing and Consumer Sciences.  More 
Professor Sertan Kabadayi is guest co-editing with Rodoula Tsiotsou, a special issue of Journal of Services Marketing titled, "Broadening and Reinvigorating the Service Discipline to Reduce Human Suffering and Improve Well-being".  This special issue aims to bring different theories, from different fields, to address issues related to human suffering and well-being. Colleagues from non-business disciplines are encouraged to submit their research to this special issue. Any empirical or conceptual research that aims to address human suffering and wellbeing are welcome. The submission deadline is August 1, 2021. For details visit the website HERE 

"Transforming and Leveraging Business Communities During And Post COVID-19 Crisis"
Join us for an upcoming roundtable panel of distinguished speakersCathy Blaney, Lead of Partnership Development at Bloomberg Philanthropies, Michael Critelli, CEO of MakeUsWell and former CEO of Pitney Bowes, Hooman Estelami, Professor of Marketing and the author of Marketing Turnarounds. The panel moderated by Tony DeFrancesco, Gabelli Lecturer, will focus on their experiences with previous business recoveries from the tragic events of 9/11, SARS, and the Financial Crisis of 2008. They will connect the dots to the business recoveries and the implications for the present time, during and post the COVID-19 crisis.

March 17, 2021, 3:30 PM-5:00 PM (EST)  REGISTER HEREMore

The marketing area held five skill-building workshops in January and February 2021. They were taught by:
Hooman Estelami- 'Marketing Financial Services', Ahir Gopaldas- 'Customer Journey Design', Peter Johnson- 'Winning New Business in B2B Products & Services', Linda Luca- 'Applying Marketing Concepts for More Effective Business Writing', Data Visualization- “Concise, well-structured visual presentations delivered in an engaging manner,” taught by Dave Paradi, Data presentation expert, More

The Gabelli School of Business virtually held the third annual American Innovation Conference in November 2020, honoring the top social innovators. The American Innovation Index, is the only survey in the U.S. that measures company social innovativeness based on customers’ experiences. This conference was organized and moderated by Lerzan Aksoy“All it takes to innovate is for one person to identify an opportunity and make it happen.” More

The MS in Marketing Intelligence (MSMI) program is now accepting applications for Fall 2021. The program is ranked 11th globally in E-business and Digital Marketing. The program has maintained an excellent job placement year over the years. Even in the current challenging job market, our graduates this year were hired by companies such as Morgan Stanley and

Peter Johnson, is the academic director of the MS in Marketing Intelligence program. 
View the program
Fact Sheet.
Fordham's MS in Marketing Intelligence (MSMI) program provides students with:

• The ability to make data-driven marketing decisions using various quantitative methods 
• Detailed knowledge of qualitative methods for revealing customer insights
• Career-development workshops and applied projects
• Located at our Lincoln Center campus in New York City, the marketing capital of the World!

 Program Director: Peter Johnson, DPS 
Congratulations to our colleagues, Luke Kachersky, and Marina Carnevale on their promotion to "Associate" Professors of Marketing, beginning September 2021!

MARKETING AREA FACULTYRose Hill  |  Lincoln Center | Westchester

Lerzan Aksoy Associate Dean/Professor                                Peter Johnson - Clinical Associate Professor    

Marina Carnevale - Assistant Professor                                     Sertan Kabadayi - Professor

Janet DiLorenzo - Clinical Associate Professor                         Luke Kachersky - Assistant Professor                               

Hooman Estelami - Professor                                                    
 Yuliya Komarova - Associate Professor 

Marcia Flicker Associate Professor                                          Dawn Lerman - Professor  

David Gautschi Professor                                                         Timothy Malefyt - Clinical Professor  
Ahir Gopaldas Associate Professor                                         Mohammad Nejad - Area Chair/Associate Professor

Albert Greco - Professor                                                             Genevieve O’Connor - Associate Professor 
Anthony Defrancesco - Lecturer                                              
  Hoori Rafieian - Assistant Professor    


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Gabelli School of Business 
Lincoln Center Campus - 140 W. 62nd St., New York, NY 10023
Bronx Campus - 441 E. Fordham Rd, Bronx, NY 10458
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FORDHAM UNIVERSITY - Marketing Area · 140 West 62nd Street · 4th floor · NYC, NY 10023 · USA

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