View this email in your browser

I hope you’re doing well in your homes, and able to stay energized through this.

A little conversation–starter through these weird times: 

Next time you start a Zoom call, either with 1 person or a group: ask everyone ‘what is their number’? 1 being deflated, and depressed and 10 is energized and creative. I can vouch for the usefulness of this one simple question.

Thank you Lindsey Slaby for this

Staying on the topic of Zoom: you might know that I was in the process of researching how technology can make us more like ourselves or more like everyone else, work which started before the virus descended upon us. 

During a group discussion this week someone shared the adage that ‘only 7% of communication is verbal’. 

I had to dig deeper:

In 1971, Albert Mehrabian published a book Silent Messages, in which he discussed his research on non-verbal communication. He concluded that prospects based their assessments of credibility on factors other than the words the salesperson spoke—the prospects studied assigned 55 percent of their weight to the speaker’s body language and another 38 percent to the tone and music of their voice. They assigned only 7 percent of their credibility assessment to the salesperson’s actual words. Over the years, this limited experiment evolved to a belief that movement and voice coaches would be more valuable to teaching successful communication than speechwriters.

Phillip Yaffe disagrees:

There are certain “truths” that are prima face false. And this is one of them. Asserting that what you say is the least important part of a speech insults not only the intelligence of your audience, but your own intelligence as well.

RGA opened their playbook for brands and businesses to deal with the virus.


  1. Understand where you stand. There will be a social conversation around COVID-19 and your category. If you understand it, you can make more objective decisions.
  2. Step up or step back. Define a credible role to play, or say nothing.
  3. Serve new needs. Understand how people’s needs and norms are changing, and how to serve them.
  4. Move beyond face-to-face. Use digital channels both 1:1 and at scale to engage and serve customers from a distance.
  5. Protect and pivot with media. Implement brand safety measures now for all media activity. Don’t cut budgets. Shift money to support a saturated 2H marketplace.
  6. Maintain momentum in brand and innovation. Keep your share of voice and innovation roadmap going to maximize growth when demand returns.
  7. Plan for a world transformed. Our adaptations to life during the crisis will outlive the crisis, and accelerate permanent societal changes.

Full PDF downloadable here

In Italy, robots are helping doctors deal with the virus:

They monitor parameters from equipment in the room, relaying them to hospital staff. The robots have touch-screen faces that allow patients to record messages and send them to doctors.

Letterform Archive is a nonprofit center for graphic inspiration, education, and community; and just opened their online archive.

Le Corbusier

Thank you for reading.


p.s. do you have a link to share? please get in touch!
Copyright © 2020 Future-of.Agency, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp