Greencross says it can resist Amazon
Pet care retailer and veterinary services provider Greencross believes it can withstand the entry of online retailing giant Amazon into the Australian market because its business has unique features.
Greencross chairman Stuart James says his company has the advantage of employing more than 650 vets and can provide a “one-stop” for pet owners seeking veterinary services, grooming salons, dog wash, pet insurance, pet hotel booking, dog walking and obedience training.
James also says that Greencross has a large and loyal customer base, with more than 87 per cent of the group’s sales made on the group loyalty card, which provides the company with in valuable data on pet owners’ shopping habits.
“A lot has been made recently of the potential impact of Amazon on the Australian retail landscape,” James said at the company’s annual general meeting in Wednesday.
“In response to this discussion, it is worth pointing out that our business has many unique features which differentiate us from both online and bricks-and-mortar competitors.”
James said Greencross is taking steps to upgrade its store formats, with greater emphasis on services and pet interaction.
Greencross is also expanding its own online business, which grew by 55 per cent in fiscal 2017.
He said click-and-collect sales, where customers order online and pick up the goods in-store had grown to over 40 per cent of online transactions and could not be replicated by pure online retailers.
“I firmly believe Greencross has the right platform and business strategy in place to enhance our position as the leading specialist player in the Australian pet care market,” James said.