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Also: Google Glass; Coldplay's Interactive Music Video; 12 Monkeys Lighting Track; and CES Gadgets.
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Dueling Political Marketing

Episode #79

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This week, B.L. and I completely disagreed on the top story! You'll have to watch to see the debate, of course. If you like this episode, please give us your feedback by reviewing the Beyond Social Media Show. The topics we covered this week:

  • Worst
    • House Speaker John Shares 12 Taylor Swift Gifs
    • Google Glass is Dead! Long Live Google Glass!
  • Best
    • President Obama Teases State of the Union with Video Trailers
    • Coldplay's Interactive Music Video
    • Samsung Plans Series of Virtual Reality Shorts for Gear Headset
    • YouTube Plans Super Bowl Halftime Show with Online Stars
    • Reactvertising
    • How to Piss Off 2.1 Million People...and How to Make it Better
  • Shiny New Stuff
    • Project Ara - Google's Modular Phone
    • Google Translator - With Word Lens and Real-Time Conversation Translation
    • The Eye Tribe - Affordable Eye-Tracking
    • Hue/12 Monkeys Lighting Track App
    • miCoach - Sensor-Enabled Soccer Ball
  • Daily Numbers
    • Top Video Streaming Sites/Apps

[WATCH NOW]

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2 Randomly Awesome Things

  1. Gotham 7.5K - From BL: A rare night flight above NYC by photographer Vincent Laforet​, using the Storehouse visual storytelling app, which combines photos and videos
  2. Archaeologists Have Unearthed A 6,000-Year-Old Mega-Temple - From David: Why is it awesome? Well, if I need to tell you...

What We've Been Up To

  • David will be featured on a panel devoted to video and social media on Friday, hosted by the Minneapolis/St. Paul Social Media Breakfast chapter
  • BL will be a regular panel member of The Lunch Bunch Hangout on Air every Tuesday from 12:15-12:45 EST and hosted by Ray Hiltz with Randy Bowden, Jessica Dewell, Scott Scowcroft and Vivekananda Baindoor Rao.

Beyond Social Media Show Co-Hosts

B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996.

With experience in verticals from cars to cookies, she's served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings. Co-founder of the pet lover’s site and blog Pawfun. If you'd like to work with BL, email her at bl@whatsnextonline.com.

B.L. Ochman is a uniquely experience digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996.

With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings. Co-founder of the pet lover’s site and blog Pawfun.

- See more at: http://beyondsocialmediashow.com/b-l-ochman#sthash.va4rxgIO.dpuf

B.L. Ochman is a uniquely experience digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996.

With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings. Co-founder of the pet lover’s site and blog Pawfun.

- See more at: http://beyondsocialmediashow.com/b-l-ochman#sthash.va4rxgIO.dpuf
David Erickson is a veteran marketing strategist with 18 years experience in advertising, public relations and online marketing. David is VP of Online Marketing at Karwoski & Courage, a Minneapolis PR firm.

His expertise has benefited such brands as Ingersoll Rand, 3M, WCCO TV, Mall of America, Punch Pizza, No Name Steaks, OptumHealth Performance, West Central, New York Times best-selling author MaryJanice Davidson and race car legend Mario Andretti. If you'd like to work with David, email him at d.erickson@creativepr.com.

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