|High tech vs low tech is the topic for this Tips & Tricks eNewsletter. What really is the difference between a very inexpensive website done with one of those online, do-it-yourself web builders (like Wix) vs a more expensive, custom website employing an open-source content management system?
Note: I use WordPress, which is a CMS used on over 33% of all websites. The New York Times uses WordPress.
1) Mobile-friendly websites are all the rage and Google is favoring them in search engine listings. Wix websites are still not mobile-friendly, even their own site is not completely mobile-friendly.
2) Portability. Wix does not allow you to export the content on your website. That's not good if you put a lot of time and effort into adding content to your site. You will either be stuck with a Wix website or manually re-enter all the information again if you go to a new provider. Wordpress allows content export of all pages, posts, files, images, etc. Which means you are never "stuck" with one hosting provider or even a particular web designer.
3) Advanced features. Wix and other low end providers like it do not have the advanced functionality of Wordpress. Forms, ecommerce, advanced map configurations, membership sites where you have a private area for members only are either very limited or just not possible at all.
4) SEO - Search Engine Optimization. A Wix page URL looks like this - http://domainname.com/#!contact/c44a6/. A Wordpress URL looks like this - http://domainname.com/contact/. Notice that the first URL has a lot of nonessential characters included, but the second one does not. Good SEO links tell the search engine about the page simply and effectively - /about-us, /whats-new/, etc.