| Search engine ranking has been around before Google |
But Google made it sane.
Really, they made search results sane. Saner and saner, that is Google's goal. Good results. Results that are accurate and matter to people in reality on search and maps.
Google being Google gives everyone a fantastic, free dashboard to manage SEO. Although like all things Google it takes some study to really understand how to use and take advantage of it. It's mostly just stats: The way the bot sees things.
So while Google My Business is fantastic, it is best used as part of a considered SEO program that employs everything at hand to boost listings in Google and beyond. |
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