Web Presence
A search engine's presentation of your organization can be controlled, mostly. A bit of thought may generate a good presentation even on a limited budget.
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Google gives the ability to post updates through Google My Business. It also enables people to post pictures to your Google listing, comments, reviews. Many free tools.

Like this YouTube hosted live stream webcam the Historical Association has added to their South Haven Light website. 360 live interactive. Must see to believe.
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Other search engine effective listing tools.
There are an amazing number of sites that list other sites out there. Depending on your niche of course. Event sites to advertise your event, also whatever the event includes, many sites will feature events about their niche topic. Be it sailing, art, craft, or lighthouse history, it goes on and on.
This is organic marketing 101.
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Answers to questions that I hear often and basic tech guidance.
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PHISHING SCAM!
This is an email created to get me to panic - I did not buy anything at an Albertsons in WI - and click on their link so I login to PayPal on this phishing site. Or call them and give them a new mobile number to sell to advertisers. BUT I looked at the URL of the email and it was not from PayPal. I am seeing a lot of these types of scams.
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southhavenlight.org
South Haven Light
The Historical Association of South Haven has placed a live, interactive 360 webcam on the end of the catwalk.
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