Ford Truth About Trucks Kiosk
Driving the Potential Customers Experices
The project's end result: an interactive "Truth About Trucks" kiosk enabling Ford to promote the F-150's improved capabilities and features and show why the company chose to use an aluminum body instead of steel. It also enables comparisons with competitors' trucks, gives digital updates on the F-150, and lets users create onscreen their preferred F-150 with powertrains and options. In short, it allows customers to drive their own experience of the F-150.
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