hereO investor debrief - 05/17
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"Securing media and influencer attention is a far more enticing proposition when the subject at hand is inherently exciting and the company behind it is wildly applauded. Keep up the great work hereO!"

Matt De Leon, Director
Richmond Towers PR Agency
Hi <<First Name>>,

I know I know, I am late to the party, but I have a good reason. We had a birth in the (hereO) family last week - congratulations to Jonathan Meister, hereO Israel COO, and his (other) family on the birth of their fourth (yes 4th) child! And chapeau to Jonathan on his impressive dedication to our plan B of creating our own market - at the pace that we are having kids here, our next generation GPS watches will never make it to next month's retail launch :-)

As usual, read on for your four minute monthly hereO digest.

Happy reading!
Gill Mendelson, CEO

Update #1
hereO is featured on Ynet

Israel's leading digital and print media outlet
The media photographer apparently couldn't fit us all in the frame; no matter, we like to keep our secret weapons secret :-)

For those of you not fluent in the language of the old testament, Yediot Achronot did a feature story on Israel's hottest crowd-funded startups. And of the handful of featured startups, who gets the pretty cover picture at the very top? hereO! If I had to guess I would say that it was either because we are the most promising of the bunch or because we have a team of lookers. Either way, the conclusion is the same: SEXY STARTUP ;-)

Update #2
Logistics Expansion

Shipping to 60+ countries is no task for the faint-hearted.
So what does happen to a crowd-funded start up after a wildly successful campaign? It's not a pretty site - cartons lined up everywhere, tracking numbers getting out of hand, export regulations to be followed, import requirements to be fulfilled, shipping documents to be supplied, DPD this, FOB that, and the list goes on! And the more distribution partners we on board, the more our margin for error compresses which is why we have (finally) handed off our supply chain and logistics responsibilities (and when I say responsibilities, I mean headaches!) to a partner that can handle the load better than we can. Not too much of a challenge you might say, but be that as it may, we don't compromise on our partner line up so who better to pass the ball on to than a company we are already partnered with? Yep, you guessed it - Flex will be handling our logistics moving forward. Thanks Flex, we are as proud as we are excited to expand the scope of our partnership with you!

Update #3
hereO Core Soft Launch

We still have 35 or so days ahead of us for the official launch, but we simply couldn't pass up on this opportunity.
EcoMotion is a joint venture of the Israel Innovation Institute, Prime Minister's Office (Fuel Choices Initiative), Ministry of Economy and the Israeli Automotive and High-Tech industry. It's the largest smart transportation community in Israel and will be hosting this Thursday, for the fifth time, an annual smart mobility event showcasing Israel's latest and greatest transportation related tech. And with over 600 global members including many big brand usual suspects (VW, Audi, BMW, etc...) and smart mobility stake holders (municipalities, public transportation, fleet managers, etc..), it will be the perfect opportunity for hereO to soft launch its hereO Core platform (for vehicles)! Stay tuned for pictures and updates in next month's debrief.
Missed out on our previous Investor Debriefs? Feel free to browse at your leisure.


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This bit is for those of you who are thinking right now, Can I get in on this???

Yes you can! hereO has launched its Series B and is looking for new partners to support its transition from local start up to global wearable IoT enterprise.
Update: Ok, we're good on the funds. But then again, with more funds come more results. And we love results.

Lead Arranger:
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