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The Gist - Fall 2016 - Chute Gerdeman

COOPER'S HAWK

Like pairing a perfect wine to a delicious meal, we built a compelling story for this established restaurant brand’s complementary connection of retail to dining.
PROJECT PHOTOS & DETAILS >
Entrepreneurial Spirit Drives Detroit Transformation
Detroit: Transformation City

Detroit is a city that is charging forward with a re-energized entrepreneurial spirit–built on pride, authenticity, and ingenuity.

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Brick-and-Mortar as Brand Marketing
The Retail Brand Marketing Surge

Innovative retailers turn to brick-and-mortar to create connections–not just sell product.

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Feed The Giraffe

FEED THE GIRAFFE

What is it that creates a memorable retail experience? Tap into how retailers are bringing unusual into the everyday, becoming truly unexpected, and finding success.
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Culture and the Connection to Consumer Experiences
Culture and the Connection to Consumer Experiences

A proactive interest in experiencing multiple cultures and new cultural hybrids is creating trends restaurants and retailers should be considering.

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Where Retail Works
Columbus CEO Magazine Explores Where Retail Works

Chute Gerdeman CEO, Brian Shafley discusses the robust retail ecosystem of Columbus in the October issue of Columbus CEO.

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Business + Creative: Building The Bridge

BUSINESS & CREATIVE

At IRDC, Chute Gerdeman’s CEO, Brian Shafley, and Senior Strategist, Leah Cotterman, explored the ways brands can breakdown internal silos, focus on real goals, increase their rate of success and scale concepts upward–all by building bridges, not walls.
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Copyright © 2016 Chute Gerdeman, All rights reserved.


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