What’s up, Hero!?!

It’s Michael here (👋), Chief of Staff + Head Coach at Heroic.

On behalf of myself and our team and the rest of our Coach community: WELCOME!!! 

We’re fired up (🔥!) about you joining us and excited to help you make 2022 the greatest year of your life.

Your 300-day program officially started on Tuesday, June 14th. 

For now, we wanted to let you know that…

You Already Have Access to Heroic Coach

Whether you log in via the web, or via one of the Optimize by Heroic mobile apps (grab on iOS here and Android here), you should now have access to the Coach content!

You can learn more about how to use the Optimize by Heroic app here

While we’re on the subject of apps…

Become a Member of the Heroic Training Platform!

Over the course of our 300-day Coach program, we’ll be systematically installing various behaviors that research shows helps you be the best, most Heroic version of yourself.

We call those behaviors the Fundamentals, and while you’re welcome to track them using any analogue or digital method of your choice, we highly recommend considering using the Heroic training platform, which launched earlier this year.

We built the Heroic training platform from the ground up with Metalab (who built Slack, Tinder, UberEats, etc.) and applied the best of behavioral design technology to help you ACTUALLY do what you know you’re CAPABLE of doing.

Plus, we took one of our most powerful practices from Coach — the daily Carpe Diem Journal practice — and built a digital version of it right into the app.

The Heroic training platform has been a powerful catalyst to help ME make changes in MY life, and I’ve been deep into everything Optimize + Heroic for over a decade.


We’ll be sharing the details of each of those Fundamental practices — including what to do, how to do it, why to do it, and when to start —  in the weeks and months ahead.

For now, I wanted to make sure you knew you could sign up for the Heroic training platform today. 

If you’ve already become a Heroic Member — AWESOME (!) and let’s goooo.


On to your first (of three!) official action items for Heroic Coach.

#1 | Complete Two Surveys

Survey #1: the welcome survey

We’ll use this survey to learn more about you and what you hope to achieve in the program. 

You can finish it in as little as 5 minutes, although historical data shows that most people tend to treat it like a mini goal-setting + growth session and end up investing around 20-30 minutes.

Survey #2: complete the Coach Labs Survey.

Quick context.

When we launched the inaugural class of Coach back in early 2019, we reached out to one of our friends and favorite positive psychologists, Sonja Lyubomirsky (author of The How of Happiness and The Myths of Happiness), to ask for help in studying the effectiveness of our Optimize protocol. (Or not, if it ISN’T effective! 😄 )

That research project—aka Coach Labs—continues today.

If you’d like to participate in this completely optional (but deeply appreciated!) research, head here and complete the survey.

It’s completely anonymous, and also shorter (5-10 minutes max) than the welcome survey. 

#2 | Module O: The Optimize Mastery Series

The first Coach Module, Module O, has already been released for you and can be found on your Coach Dashboard, or directly here. 🤠 

Once the program kicks off, new Coach Modules will be released on Sunday mornings in a 2-weeks-on, 1-week-off cadence. (ON, ON, OFF. ON, ON, OFF. Etc.)

This Journey Map will show you what our Module focus and Practice focus will be each week. (And will also show when we have "off" weeks.) 

Module O is the focus for Week 1. So, if you want to get ahead and work through some (or all) of it now, feel free. 

The 26-part Mastery Series is the foundation of our Heroic Coach program and all the work that we’ll be doing together. The Mastery Series videos have been organized along with related Practices and additional wisdom into Coach Modules, which are THE #1 thing for you to focus on throughout the program. 

That’s so important that I’ll repeat it again: when in doubt, prioritize working through your Coach Modules, both the Theory (the Mastery Series Video) and the Practices.

#3 | (Optional) Dive Into the Pre-Reading Module

In addition to the Mastery Series and related Practices, you’ll also be studying a curated collection of 300 +1s, 101 PhilosophersNotes, and 11 101 Master Classes. 

Here’s the quick breakdown: 
  • PhilosophersNotes: The biggest ideas from world’s best optimal living books, distilled into fun, inspiring, and super practical 6-page PDFs & 20-min MP3s. 
  • Optimize +1s: Daily 2-5 minute micro-lessons with a new big idea you can apply to your life right away.
  • 101 Master Classes: 45 to 90 minute classes that cover the Top 10 Big Ideas for Optimizing a particular topic like Productivity 101, Leadership 101, Meditation 101, etc.

Each of those pieces of content have been spread throughout the 26 Coach Modules that make up the program (you’ll find some of the required wisdom within Module O). 

We’ve also pulled out some of the core wisdom content into a “Pre-Reading” module in case you're excited to get ahead. (Note: this is NOT additional content, just advanced access to content that will be coming later down the program.)

More Soon!

Again, welcome. 

We’re so excited to welcome you into our Heroic Community. 

Oh! And one more thing.

If you ever need ANYTHING, please feel free to reach out to our dedicated team of astonishers: Nat, Jesse, J.T., Zak, and Calman.

They also put together this comprehensive FAQ section, which I highly recommend checking out for any structural, navigational, or general questions about our Heroic Coach program..

That’s enough for now.


And high fives. 🙌

And Let’s. Do. This!!!

-Michael and Team Heroic

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