SaaS Roundup #209

Hello dear reader,

In this week's newsletter, you will find our updated guide on figuring out one of the most important questions that every subscription company needs to answer — how to set up your billing stack.

We hope you find this useful, but in case it leaves a question unanswered, just hit "Reply" and let us know what's on your mind. We'll do our best to help!

See you next week,
Ilia @ ChartMogul

Know someone who'd find SaaS Roundup valuable?
Please share with them using the buttons below 👇

Forward

New from ChartMogul.

Choosing the Right Billing System for Your SaaS Business [Updated for 2020]
Ed Shelley

Building your own billing system can be a world of pain, risk, and complexity, so what alternatives are out there? This guide serves as a comprehensive overview of the options available for SaaS businesses.

"In this guide, we’re going to teach you what you need to know about SaaS billing systems and how to choose them. By the end, you’ll be armed with the questions and considerations required to make selecting the right billing system for your SaaS much easier."

Our top SaaS reads.

Management

Hard Decisions Require Empathy

Mark Suster

This is a stressful time for everyone, including entrepreneurs who have to find (often hard) answers to questions about cutting expenses, staff, raising new funds, and more. Mark Suster argues that empathy is a core skill that can get you (and those around you) through this challenging time.

"[T]oday I want to avoid tactical advice and offer something more about your temperament as you wade through complexity and deal with decisions that affect the lives and the livelihoods of others."

Marketing

Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters

Joshua Hardwick, Ahrefs

Content hubs (or "Hub-and-spoke" strategy) have been steady on the rise in SEO for the last few years. They work pretty well and can help you rank on Google for highly competitive topics. Use this to learn how to implement this in your SEO strategy.

"Content hubs are interlinked collections of content about a similar topic. They consist of three parts:

1. Hub page/pillar content: This is a high-level guide about a broad topic.
2. Subpages/cluster content: These are in-depth guides about parts of the main topic.
3. Hyperlinks: These connect the hub page and subpages. The hub page links to all the subpages, and each subpage links back to the hub."

Sales

How to Hire Enterprise Salespeople

Amy Volas, OpenView

In an enterprise setting, it's hard to substitute a good sales operation with other equally effective tactics, such as inbound. That's why (great) enterprise salespeople are always in high demand. In this post, Amy Volas explains how to approach hiring so that you get the best people every time.

"Building an effective (and committed) enterprise sales team for the long haul starts with the people you hire. This is a great time to reflect and strategize so you can hire the very best people for your business when the time is right."

Podcast of the week.

How to Get Acquired With Waseem Daher of Pilot

Waseem Daher is founder and CEO of Pilot. Pilot is bringing bookkeeping into the modern age. Waseem has started (and sold!) two other companies prior to Pilot.