SaaS Roundup #136

Hi folks, welcome back to SaaS Roundup.

It's that time of year again: We're gearing up for SaaStock Dublin which is just a couple of weeks away. If you're attending make sure you drop by the ChartMogul booth to say hi! You can also drop us an email ahead of time to schedule a chat.

⚡️ SaaS industry news
Intercom killed their industry-leading blog (and relaunched it)
Point Nine Capital published a new funding napkin, for AI-first SaaS

🎙 Podcast of the week
Scalable demand generation for the enterprise — The SaaS Revolution Show

Have a good one,
Ed @ ChartMogul
From the archives

Everything you need to know about CMRR

Ed Shelley (@Mr_Ed)

You might have seen VCs and others in the SaaS space mention the CMRR metric. Here’s a quick rundown of what it means, how it can be useful in a SaaS business, as well as some cautionary advice.

Our top 3 reads

Roadmap to a SaaS IPO: unicorning your way to $100M revenue

Stéphane Nasser, Fabernovel

What Stéphane has done here is pretty interesting. He's taken a lot of the thought leadership on SaaS growth, particularly the numbers and growth metrics used as examples, and created a fictional growth story — right from zero to $100M — following the "perfect" trajectory. The article digs into the details of each phase of growth too.
"Over the past few years, the world's best entrepreneurs and investors have released highly valuable articles about SaaS startups. Christoph Janz wrote about funding, Neeraj Agrawal wrote about growth, Jason Lemkin wrote about… well, everything."

Customer retention: 5 best practices & 6 strategies for low churn

Geoffrey Keating, Intercom

As Geoffrey states here, the key to a successful customer retention strategy is in your ability to spot signs of "gradual disengagement" as early as possible, and acting in a timely fashion — before it's too late. There are some great actionable strategies in here to help you do exactly that.
"Customer retention is the silent killer of SaaS businesses today. People get curious, kick the tires, shrug their shoulders and leave without saying goodbye. Even if you are acquiring customers for $10, if they only stick around for a month or two, you won’t build a lasting business."

2 Years After the No Pricing Manifesto

Sandro Munda, Forest

A nice retrospective from Sandro on the impact of introducing a freemium model at Forest. Should you really aim to give the same level of service to free customers as enterprise? That's definitely up for debate...
"We still want to be extremely cautious when we think about our pricing strategy to stay transparent and in line with our philosophy. One of the most important priorities for us is to provide the same customer experience to all of our users. This must be true for enterprise-grade companies as well as early startups."
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As always, have a great weekend.
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