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SaaS Roundup #207


 👋roundup reader,

We are all aware that you get more than your fair share of news about COVID-19 and the economic storm that's engulfing us. So, with this newsletter, we want to try and give reassurance rather than add more stress.

I just want to leave a quick note that we will continue to provide our services as usual (we were fully remote before it became a necessity) and we're here for you if you need any help.

Please stay home and stay healthy,
Ilia @ ChartMogul
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New from ChartMogul.


How Do You Know You Can Trust Your Subscription Metrics?
Sara Archer, Director of Sales & Marketing


Are you responsible for getting subscription metrics like MRR right? At ChartMogul, we auto-generate subscriptions and metrics from invoices and transactions. In this post, Sara explains why we believe this gives you the most trustworthy picture of your subscription business.
 
"There’s a reason why we calculate your metrics the way we do — it is to give you an up to date and completely accurate view of what’s happening in your business."
 

Our top SaaS reads.

Management

This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency

First Round Review

Everyone's looking at the current economic climate with worry. That's understandable. However, it is important to remember that things will eventually get better. Learn how to build the resilience that will get you through the storm from one founder who's seen it all.

"If I had to summarize what’s different now with Crossbeam, it’s that I have more confidence in the basics. More than a decade of muscle memory makes a subset of my day-to-day decisions a bit less fatiguing, leaving more mental energy for looking ahead to uncharted territory."
Marketing

Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic

Kelsey Raymond, Hubspot

I'm a bit fan of the theory that SEO should always be on your mind when you're publishing content — even if you're doing it for sales enablement or thought leadership. Here's some practical advice on how SEO can help you in more ways than just helping you grow your organic traffic.

"[...] SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well."
Industry

What SaaS Margins Really Are

Sammy Abdullah

The 40/40/20 split between spending on R&D, sales and marketing, and G&A is a popular SaaS convention. Sammy Abdullah looked at the numbers from 21 publicly traded companies to see if it holds true. The results may surprise you!

"Overall we found the data to be really compelling: 30/50/20 is the new 40/40/20 for more established SaaS businesses, unprofitability is ok so long as your business economics are solid and you’re growing, and COGS is allowed to be slightly higher than 20% of revenue."

Video of the week.

What It Was Like in '08-'09. And We Got Through That Just Fine.

Join Jason Lemkin, CEO and Founder of SaaStr, and Nick Mehta, CEO of Gainsight, take a look back at what happened to them as a SaaS vendor in ’08-’09, and what learnings you can leverage.

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