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The Karcher Group Acquires NetTrack Marketing

The Karcher Group (TKG) has acquired Cleveland-based NetTrack Marketing, a digital marketing group focused on manufacturing companies and providers of B2B services. 

"Following the acquisition, NetTrack’s Owner and President, Rick Brown, has been named Vice President of Digital Marketing at TKG."

"Long-time [NetTrack] team member Brian Kall ... will continue executing client strategy as Digital Marketing Director at TKG."

TKG has offices in North Canton and in Columbia, South Carolina.

Read announcement

Kody Elsayed: TikTok is "new frontier of social media"

KSU senior Kody Elsayed currently interns at True Digital Communications in Bedford Heights.

TikTok "has recruited over 500 million users" since it launched in 2017, writes Elsayed.

"TikTok is not like most social media," Elsayed continues. "It has different algorithmic approaches to content sharing, unspoken user rules and quite frankly an unfamiliar structure compared to other social platforms like Facebook, Twitter, and Instagram."

"New media is scary," acknowledges Elsayed, "but fast entry can be rewarded." 

Learn more about TikTok

Meet Jo Byrne, Graphic Recorder

Given her impressive client list, chances are you've already met Johnine "Jo" Byrne at an annual meeting or other corporate event. 

But if you haven't, one look at Byrne's website will leave you asking for a graphic recorder at your next brainstorming session.

Byrne is a Cleveland-based "graphic recorder" aka "visual note taker." Her role is one of "silent partner" who draws and writes what she hears as everyone else talks.

"Afterwards, you are left with big posters or boards that serve as a visual map of the meeting."

"Words coupled with drawings reinforce key concepts of a presentation and help with comprehension and retention," says Byrne. "AND it adds a dynamic element to a room."

View Jo Byrne's gallery of visual notes

Featured Career Opportunity

Marketing Campaign Specialist - Heinen's Grocery Store (Cleveland / Akron area)


Lindsay Arter explains persona-based marketing 

Lindsay Arter is Digital Marketing Intern at Aztek in Cleveland.

"Well-crafted buyer personas allow you to personalize your marketing efforts at scale by grouping your customer base by similar attributes. "

Michael Ozan says new office space was "game changer" for TWIST 

Michael Ozan is CEO and Chief Creative Officer at TWIST in Tremont.

"We now have a space that reflects who we are and the quality we aspire to. If your gut is telling you it is time to move, then my advice is do not hesitate." 
Image courtesy of TRG Multimedia

TRG Multimedia breaks down the pre-production process for room sets

TRG Multimedia is a full-service multimedia production company based in Cleveland.

Learn about the four phases of a preparing for a professional photo shoot.
TKM prints retail graphics

We serve:
  1. Brand companies and distributors that sell goods in stores
  2. Retailers with 10 - 600 locations 
  3. POP display houses 

Local Marketing Jobs

Check out marketing jobs and internships posted by local brands and agencies including Heinen's Grocery Store, pep promotions, Schneider Saddlery, Euclid Media Group, Four Points Standard, Embrace Pet Insurance, MTD Products, Smucker's, Everstream Solutions, Twist Creative, Futuri Media, Nestlé, and more.
View Jobs

Congratulations to the following individuals 
for their professional accomplishments!

Amy Glosh (Indiana U / OSU) now Category Manager at Spectrum Diversified Designs

Kayla Shine (KSU) now Graphic Designer at Cleveland Cavaliers

Erynn Franks (Ashland / Aberystwyth University / Ashland) now Marketing Associate at TravelCenters of America

Barbara Le-Wharton (BWU) now Digital Marketing Manager at Cleveland Clinic

Ryan Davidson (OU) now Manager of Marketing, Events - Americas at Smithers

Mike Cuppage (BWU) now Digital Marketing Specialist at Fund That Flip, Inc.

Michelle Luscre (KSU) now Marketing Planner, Sewing at JOANN Stores

Claire Dunphy (Capital University) now Digital and Social Media Content Specialist at Sunnyside Auto Group

Casey Malue (Ball State) now Social Media and Content Manager at 42connect
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