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Top 10 speaker quotes from MAICON 2019


In July more than 300 marketers from 12 countries and 28 states visited Cleveland for MAICON 2019. 

MAICON stands for Marketing Artificial Intelligence Conference and is sponsored by the Marketing Artificial Intelligence Institute, a project powered by Paul Roetzer's Cleveland-based firm, 20/20 PR.

This was the first year for MAICON and the second conference is already scheduled for July 2020 in Cleveland. 
 
Read top 10 speaker quotes now


Maria Drutel takes a fresh look at brand mascots

 
Maria Drutel is Senior Copywriter at ST&P Marketing Communications in Fairlawn.

Drutel explains that "brand mascots help lend brand credibility and create an easy-to-recall 'brand face' that can make the difference between getting noticed or getting lost."

To be effective, says Drutel, mascots should be simple, unique, be easily relatable, and symbolize the spirit of your company.
 
See 6 of Maria Drutel's favorite brand mascots


Rodger Roeser on "getting PR" 


Roeser is Owner/President of The Eisen Agency in Sheffield Village.

In this article Roeser discusses how a small business can conduct a media relations campaign in order to earn media coverage.

Roeser's tips include studying the media outlets that cover your area, understanding publicity opportunities, and staying alert to situations where your company has developed something novel that solves a problem.
 
Learn more PR strategy from Rodger Roeser


Featured Career Opportunity

Assistant Account Executive - Roop & Co. (Cleveland) 


 

Use LinkedIn better with these tips from Lauryn Rosinski 


Rosinski is Marketing and PR Account Coordinator for Dot Org Solutions in Akron.

Are you willing to look like a fool? Mike Concannon says you should be. 


Concannon is VP of Marketing at Sunless Inc. in Macedonia. 

Become a B2B tech blogging master with these 3 tips from Erin Barr

 
Barr is Digital Marketing Manager at Kiwi Creative in Strongsville. 
Spotlight


Network with local marketing professionals!


Summer Sizzle Happy Hour
Thursday, August 15, 2019
5:30pm - 7:30pm
Merwin’s Wharf in Cleveland

Sponsored by American Marketing Association Northeast Ohio (AMA NEO) and Society for Information Management (SIM)

 
Learn more and register

Local Marketing Jobs


Check out local marketing jobs and internships posted by Roop & Co., Diamonds Direct, Heinen's Grocery Store, Innovative Global Vision (IGS), Dix & Eaton, Medical Mutual, National Strategic Group, PolyOne, Social Code, Spark Your Brand, Wave Mgmt., AmeriWound, and more.
 
View Jobs

Congratulations to the following individuals 
for their professional accomplishments!



Kristyn Lebovitz (CSU / KSU) Senior Public Relations Account Executive at Marcus Thomas

Alexis Lurie (OU) now Digital Marketing Specialist at Wyse Advertising

Sharonica Smedley (John Carroll) now Event and PR Coordinator at Drips

Marissa Miller (Pennsylvania State U) now Brand Marketing Associate - Innovation at Nestlé

John Soeder (Fordham) now Communications Manager at Cleveland Clinic

Shawn Beatty (KSU / KSU) Digital Front End Developer at Progressive

Fred Minkowski (KSU / KSU) Senior Software Developer at Recess Creative

Steve Spirko (U of Toledo) now VP of Marketing at Spectrum Diversified Designs

Kari Pekar (KSU) now Marketing Director at Starwood Retail Partners (Belden Village Mall)

Erika Sherer (U of A) Lead Ecommerce Merchandising Specialist at Sherwin-Williams

Megan Ridenour (KSU / OSU) now Senior Manager, Brand Commercialization at The J.M. Smucker Company

Caitlin Baker (OSU) Digital Media Planner at Marcus Thomas LLC

Jillian Zavoda (U of Cincinnati) now Videographer and Video Editor at The Garland Company, Inc.

Emily Adkins (U of A) now Marketing and Sales Manager at North Coast Media

Lindsey Phillips (Baker U / Wichita State) now Content & Strategic Operations Director at Amp Strategy, LLC

Patrick Flannery (CSU / U of Dayton) Marketing & Sales Enablement Specialist at Oswald Companies

Nancy (Gatts) Niland (KSU) now Marketing Manager at The NRP Group LLC

Tim Hoops (KSU) Provider Communications Manager at Medical Mutual

Harriet Harris (Pratt Institute / LCCU) now Associate Manager of Digital Marketing, eCommerce at American Greetings

Laura K Shank (BGSU) now Director of Marketing, Sourcing and Procurement at LogicSource, Inc.

Pete Jolicoeur (CSU) now Sr. Project Manager at Falls Digital

Nicholas Pesetsky (Ohio Northern U) now Digital Marketing Project Manager at 42connect

Sarah Lehmann (BWU / CCU) now Marketing Coordinator at HW&Co.

 
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