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July 21 | The MiX Weekly |  LionessesofAfrica.com
Welcome,

It’s been an exciting week as we were back in New York for the Companies to Inspire Africa events in partnership with the London Stock Exchange Group. The discussions centered around investment into Africa and support for high growth entrepreneurs on the continent. The events presented the ideal opportunity to showcase leading women entrepreneurs from the Lionesses of Africa community in the US amongst key stakeholders. Also to meet with potential global partners who can find the necessary investment solutions that Africa’s high growth potential women owned businesses need. Read our post event report in this edition of The Mix to find out more.

The Week Ahead...

This coming week sees us heading off to Mozambique and Cote d’Ivoire to host two more Lioness Lean In events and two Young Lioness Lean In events in these growing entrepreneurial communities. There is always such a great spirit in Maputo and Abidjan when we host these events and we are increasingly seeing companies with real growth potential emerging from these cities. A big thank you to our great impact partners, Standard Bank, Embassy of the Kingdom of the Netherlands and ENI for working with us in each of these cities to support the growth and development of women owned businesses. If you have booked your ticket to attend any of these events, we look forward to seeing you there.

Happy reading and please share us with your women entrepreneur contacts.

 100 LIONESSES 

100 Lionesses: Bernie de Le Cuona, a renowned purveyor of luxury textiles building a truly global brand

It was a love of linen and an attention to detail that first fired Bernie de Le Cuona’s desire to create beautiful fabrics. Today, her company and brand, de Le Cuona, is a renowned purveyor of luxury textiles for interiors with a 25-year history. The company sources the finest fibres from around the world to create exquisitely understated linen, wool paisley, velvet, silk, cashmere and alpaca.

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 EVENT 

Lionesses of Africa CEO speaks at UN Senior Ministerial Roundtable event in New York on Mobilizing investment and private enterprise across Africa

On a hot summer’s day in New York on 16 July, Lionesses of Africa Founder and CEO, Melanie Hawken, was at the United Nations to participate in a number of high level discussions as part of the Companies to Inspire Africa New York Day.  One of the highlights of the day was the Senior Ministerial Roundtable event, co-hosted by UK and Kenya UN missions on supporting investment into Africa, where Melanie had the opportunity to speak about mobilizing investment for women entrepreneurs across the African continent. 

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 STARTUP STORY 

Dirce Abdala, a passionate foodpreneur in Mozambique building an exciting dried fruit business that is exciting tastebuds

Being inspired by Mozambique’s wonderful array of fresh fruit led to the creation of an added-value enterprise, D-Fruit, founded by Dirce Abdala. Today she is extending the value of the fruit by producing healthy snacks that celebrate the raw ingredients but in a convenient, eat at any time, form. 

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 LIONESS LAUNCH 

South African financial advisory business, Simwealth, launches new financial literacy and coaching programmes for entrepreneurs and corporates

Managing personal and corporate finances for growth and creating generational wealth can be a challenge for any entrepreneur or business. But specialist advisory help is now at hand from South African finance expert and business coach, Thandekile Moloko, founder of Simwealth. This month sees the launch of a new series of financial literacy and coaching programmes for both individuals and corporates alike.

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LET US TELL YOUR STARTUP STORY!

We love all women-led startups and the stories of the women behind them. Read our great startup stories here. Why not share your personal startup story? Who knows how many women your story might touch and inspire. We've made it really easy for you to do. Start now.

 ENTREPRENEUR SMARTS 

The Power of Goal Statement  

by Marta Mulungo 

If you are reading this blog post, chances are that you are an adult and as such, there is at least one thing that you desire in life. Human beings are goal orientated and this means that regardless of the level of achievement they are in, there is something else that they desire, it is how we are wired and we cannot get away from it, and it’s a good thing – it took us from the stone age, to the current digital era, it took us from carriages and horses to airplanes and space travel…  

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 STARTUP STORY 

Mirriam Murenga, a Zimbabwean entrepreneur building a unique accessory business that celebrates the craft of macramé

Everyone loves a great handbag, and particularly one that stands out due to the craftsmanship shown in its creation. So for all those searching for a unique handbag that is the epitome of exquisite handicraft, Trudy Mara is the brand to look out for. Founders Mirriam Murenga and her sister Getrude are on a mission to introduce the beauty of macramé to discerning, stylish women customers.

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 ENTREPRENEUR SMARTS 

The myth of passion

by Lori Milner: author, entrepreneur, thought leader and founder of Beyond the Dress

The word ‘passion’ has become a huge buzzword lately. Experts sharing their tips on how to discover your calling, your passion, your purpose for being on this planet. What I have found is that this is starting to become a destructive word. It creates this huge sense of fear – ‘what if I am not doing the thing I meant to be doing?’ It makes the present moment insignificant, it’s this thing we need to get through in order to get to the next more important moment because maybe we’ll discover it then. It has the ability to create huge self-doubt because the word passion indicates there is ONE thing we should be doing and that we should instantly know what that thing is.

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 ESSENTIAL READ 

Boss Up!: This Ain’t Your Mama’s Business Book by Lindsay Teague Moreno

If you need to put your business on the map and get the ideas you’ve previously only dreamed about into the marketplace, then Boss Up! by Lindsay Teague Moreno is the book for you. It will help you overcome your fears of starting out in business, and the guilt of embarking on this crazy entrepreneurial journey, to find a fulfillment that changes you and your families lives for the better. And it will help you break free of the hard and boring in business and allow you to have fun along the way.

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