Download and share our new Periodic Table of Emails for a chance at some RGE swag!
This week's focus:

Social Proofing the Crap Outta Stuff

Apparently, the email design conference that happened last week told us that all the cool kids are sending on Mondays. Why do we care what others think about? We say, “F*** it! We’re sending this sucker on Thursday!” And as long as we keep postponing these emails to the last minute, they'll continue to go out on Thursdays. Take that, cool kids.

But sometimes—okay, most of the time—doing what the cool kids do is what you want to do. This is called social proofing (or as my dad calls it, “jumping off a cliff”) and in which you attach people’s experiences to your products or services so people see how cool that thing is. The hipsters call this #FOMO. I call it cha-ching.

Typically, you see this when someone adds a product review or throws in a mention from a large press site (have we mentioned that we’ve been featured on Designmodo, Mattermark, and Hacker News?). But what also helps out is using actual people’s human faces, share numbers, and awards.

Many sites do this well—like Product Hunt’s daily email or Spoken’s engagement email—and probably isn’t news to you. We just thought we’d encourage you to look at what you have now and what you can add to it to make it more...#FOMO-ish. (Are you supposed to pronounce the “#”? I’m still lost on that.)
And in case you missed our email last week, we thought we'd share our world-famous Periodic Table of Emails again.

Featured Articles:

Read news, interviews, and posts about all things email related!

Improve your email click-through rate using these 5 types of social proof Campaign Monitor

[#TEDC15] Responsive Emails without Media Queries MailChimp

What I've Learned About Sending Email Lee Munroe

3 Tips for Better Product Update Emails Vero

How Many Subscribers Do You Really Need in Your Email List? Socialmouths
NEW! Send us your favorite emails!
We've created a new submission page for you to submit your emails to us. Be sure to check it out! And don't forget to tell us why you think your email is great. :)

Recently Added Emails

Nature is a Gift: Blue goods for this Christmas

Christmas, Fashion, Featured Product, Giving Tuesday, TWOTHIRDS

Why we give

Ecommerce, Giving Tuesday, Holiday, Retail, Leesa

¡Últimos días de SALE!

Ecommerce, GIF, Home, Decor, and Furniture, Product Sale, Vita Home

Mark your calendar

Event / Conference / Trade Show, Litmus

No flowers, but alllll of the chocolate

Food, GIF, Holiday, Retail, Valentine's Day, Starbucks

Thanks to MailChimp for sponsoring Really Good Emails!